{"title":"Make Believe Ideas","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eLooking for sensory books and interactive baby books that little ones genuinely love?\u003c\/strong\u003e Make Believe Ideas has been creating award-winning children's books since 2004, and their range is among the most popular we stock at For the Baby — and it's easy to see why.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFrom \u003cstrong\u003etouch-and-feel board books\u003c\/strong\u003e for newborns to \u003cstrong\u003einteractive novelty books\u003c\/strong\u003e for curious toddlers, every Make Believe Ideas title is designed to do more than tell a story. Bold illustrations, tactile textures, lift-the-flap surprises and peek-a-boo elements make each book an experience in itself — supporting sensory development, hand-eye coordination and a lifelong love of reading from the very first page.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAll titles are \u003cstrong\u003esuitable from birth\u003c\/strong\u003e, durable enough for everyday handling by little hands, and make brilliant baby shower gifts or first birthday presents.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe also stock the full \u003cstrong\u003eZoo Crew range\u003c\/strong\u003e — a beautiful collection of soft plush toys and hand-puppet cloth books created in collaboration with \u003cstrong\u003eZSL London Zoo\u003c\/strong\u003e, featuring Lennon the Lion, Giggles the Giraffe, Sonny the Sloth, Echo the Elephant and more. Perfect as baby shower gifts or first birthday presents, and suitable from birth.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","products":[{"product_id":"snuggable-sensory-bunny-with-cloth-book","title":"Snuggable Sensory Bunny with Cloth Book","description":"\u003ch2\u003eSnuggable Sensory Plush Bunny with Cloth Book (detachable)\u003c\/h2\u003e\n\u003cp\u003eCuddle, play, and explore with the \u003cstrong\u003eSnuggable Sensory Plush Bunny and Cloth Book Set\u003c\/strong\u003e—a delightful companion designed to spark joy and curiosity in little ones. This irresistibly soft \u003cstrong\u003eplush bunny\u003c\/strong\u003e is more than just adorable—it's a \u003cstrong\u003esensory-rich\u003c\/strong\u003e experience crafted to engage your baby’s developing senses through touch, sound, and imaginative play.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Features Include\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrinkly ear for auditory stimulation\u003c\/li\u003e\n\u003cli\u003eRibbon tags and bobbly textures for tactile exploration\u003c\/li\u003e\n\u003cli\u003eRattle inside the bunny for gentle sound play\u003c\/li\u003e\n\u003cli\u003eMixed-texture feet and belly to encourage sensory discovery\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe soft \u003cstrong\u003ecloth book\u003c\/strong\u003e is securely attached with a Velcro strap and can be easily removed for independent play. Each page invites your child to join the bunny’s adventures, turning story time into a hands-on experience.\u003c\/p\u003e\n\u003cp\u003eWhether you're gifting a new born or enhancing your baby’s playtime routine, this \u003cstrong\u003esnuggable plush bunny\u003c\/strong\u003e and book set is the perfect way to nurture early development while creating cosy, memorable moments.\u003c\/p\u003e\n\u003cp\u003eDimensions: 33 x 14 x 14 cm\u003c\/p\u003e\n\u003cp\u003eSuitable from 0+ months.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51199284412763,"sku":"PLUSH-BUNNY-BOOK","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/11781-PL01-02-C1Bunnywithbook.jpg?v=1765318792"},{"product_id":"snuggable-sensory-fox-with-cloth-book","title":"Snuggable Sensory Fox with Cloth Book","description":"\u003ch2\u003eSnuggable Sensory Plush Fox with Cloth Book (detachable)\u003c\/h2\u003e\n\u003cp\u003eCuddle, play, and explore with the \u003cstrong\u003eSnuggable Sensory Plush Fox and Cloth Book Set\u003c\/strong\u003e—a delightful companion designed to spark joy and curiosity in little ones. This irresistibly soft \u003cstrong\u003eplush fox\u003c\/strong\u003e is more than just adorable—it's a \u003cstrong\u003esensory-rich\u003c\/strong\u003e experience crafted to engage your baby’s developing senses through touch, sound, and imaginative play.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Features Include\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrinkly foot and a bobbly foot for auditory and sensory stimulation\u003c\/li\u003e\n\u003cli\u003eRibbon tags on the fox's ear for tactile exploration\u003c\/li\u003e\n\u003cli\u003eRattle inside the fox for gentle sound play\u003c\/li\u003e\n\u003cli\u003eRibbed belly for textured play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe soft \u003cstrong\u003ecloth book\u003c\/strong\u003e is securely attached with a Velcro strap and can be easily removed for independent play. Each page invites your child to join the fox’s adventures, turning story time into a hands-on experience.\u003c\/p\u003e\n\u003cp\u003eWhether you're gifting a new born or enhancing your baby’s playtime routine, this \u003cstrong\u003esnuggable plush fox \u003c\/strong\u003eand book set is the perfect way to nurture early development while creating cosy, memorable moments.\u003c\/p\u003e\n\u003cp\u003eDimensions: 36 x 14 x 14 cm\u003c\/p\u003e\n\u003cp\u003eSuitable from birth.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51199313314139,"sku":"PLUSH-FOX-BOOK","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/11782-PL01-02-C1Foxwithbook.jpg?v=1765318797"},{"product_id":"sensory-snuggable-plush-bunny","title":"Sensory Snuggable Plush Bunny - Grey","description":"\u003ch2\u003eSensory Snuggable Plush Bunny – A Cuddly Companion for Early Exploration\u003c\/h2\u003e\n\u003cp\u003eDelight your little one with the \u003cstrong\u003eSensory Snuggable Plush Bunny \u003c\/strong\u003e—a perfectly portable, irresistibly soft friend designed to spark curiosity and comfort from day one. This adorable \u003cstrong\u003ebunny\u003c\/strong\u003e is more than just cute; it’s a \u003cstrong\u003esensory-rich\u003c\/strong\u003e experience crafted to engage tiny hands, eyes, and ears.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Highlights\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOne ear features surprise crinkles to stimulate hearing\u003c\/li\u003e\n\u003cli\u003eThe other ear has ribbon tags to tug, feel, and explore\u003c\/li\u003e\n\u003cli\u003eMixed plush textures on the ears, feet, and belly for tactile discovery\u003c\/li\u003e\n\u003cli\u003eBeautiful, colourful patterns to captivate visual attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSized just right for little hands (24 x 15 x 11 cm), this \u003cstrong\u003esnuggable bunny\u003c\/strong\u003e is ideal for cuddles at home or on the go. Whether it’s tummy time, story time, or nap time, this sweet companion encourages \u003cstrong\u003esensory play\u003c\/strong\u003e and imaginative bonding from 0+ months.\u003c\/p\u003e\n\u003cp\u003eGive your baby a soft start to sensory development—with a bunny that’s as \u003cstrong\u003esnuggable\u003c\/strong\u003e as it is stimulating.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51199477055835,"sku":"PLUSH-BUNNY-GREY","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/12265-PL01-02-C1bSmallPlushSageBunny.jpg?v=1761142051"},{"product_id":"sensory-snuggable-bunny-pink","title":"Sensory Snuggable Bunny - Pink","description":"\u003ch2\u003eSensory Snuggable Plush Bunny – A Soft Start to Discovery\u003c\/h2\u003e\n\u003cp\u003eIntroduce your baby to a world of sensory wonder with this irresistibly soft \u003cstrong\u003eSnuggable Plush Bunny\u003c\/strong\u003e. Thoughtfully designed for tiny hands and curious minds, this cuddly companion offers a gentle gateway to early sensory exploration and emotional comfort.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Features to Explore:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrinkle-filled ear for engaging sound play\u003c\/li\u003e\n\u003cli\u003eRibbon-tagged ear for tactile stimulation and finger play\u003c\/li\u003e\n\u003cli\u003eVaried plush textures on the ears, feet, and tummy to encourage touch-based learning\u003c\/li\u003e\n\u003cli\u003eEye-catching patterns to support visual development\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCompact and lightweight (24 x 10 x 9 cm), this bunny is perfect for snuggles at home or adventures on the go. Whether it’s tummy time, nap time, or quiet moments together, this plush pal helps nurture fine motor skills, sensory awareness, and imaginative play from birth onward.\u003c\/p\u003e\n\u003cp\u003eWrap your little one in softness and discovery—with a bunny that’s as comforting as it is captivating.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51200424018267,"sku":"PLUSH-BUNNY-PINK","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/10924-PK03-02-C1SnuggablesSmallPlushRabbit.jpg?v=1765318801"},{"product_id":"sensory-snuggable-giraffe","title":"Sensory Snuggable Giraffe","description":"\u003ch2\u003eSensory Snuggable Giraffe – A Cuddly Companion for Early Play\u003c\/h2\u003e\n\u003cp\u003eLet your baby discover the joy of sensory play with this ultra-soft \u003cstrong\u003esensory snuggable giraffe\u003c\/strong\u003e, designed for cuddles, comfort, and developmental fun. Crafted with love for little hands and growing minds, this snuggly giraffe is more than a toy—it’s a gateway to tactile exploration and bonding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Delights Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA crinkle-textured foot that engages hearing with playful sounds\u003c\/li\u003e\n\u003cli\u003eColourful ribbon tags for finger play and tactile stimulation\u003c\/li\u003e\n\u003cli\u003eMixed plush fabrics on the ears, feet, and belly to encourage sensory discovery\u003c\/li\u003e\n\u003cli\u003eBright, cheerful patterns that draw visual attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSized perfectly at 25 x 14 x 8 cm, this lightweight giraffe is ideal for cuddles at home or sensory adventures on the go. Whether it’s tummy time, nap time, or quiet play, this plush pal supports fine motor development and imaginative interaction from birth onward.\u003c\/p\u003e\n\u003cp\u003eGive your little one a cuddly start to sensory learning—with a giraffe that’s soft, stimulating, and simply adorable.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51200496632155,"sku":"PLUSH-GIRAFFE","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/10925-PK01-17-C2Snuggables-SmallPlushGiraffe.jpg?v=1765318802"},{"product_id":"sensory-snuggable-fox","title":"Sensory Snuggable Fox","description":"\u003ch2\u003eSensory Snuggable Fox – Soft, Stimulating Fun from Day One\u003c\/h2\u003e\n\u003cp\u003eWrap your baby in comfort and discovery with this \u003cstrong\u003ecuddly sensory fox\u003c\/strong\u003e, crafted to spark joy through touch, sound, and visual play. With its irresistibly soft textures and engaging features, this \u003cstrong\u003esnuggable plush fox\u003c\/strong\u003e is designed to nurture early development while offering endless cuddles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSensory Features That Delight:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCrinkle-textured foot for gentle sound stimulation\u003c\/li\u003e\n\u003cli\u003eRibbon tags that invite tiny fingers to explore\u003c\/li\u003e\n\u003cli\u003eMixed plush fabrics for rich tactile variety\u003c\/li\u003e\n\u003cli\u003eBright patterns to capture visual attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSized at 25 x 14 x 8 cm, this lightweight fox is perfect for snuggles at home or sensory play on the go. Whether it’s tummy time or quiet moments, this adorable companion encourages fine motor skills and bonding from birth.\u003c\/p\u003e\n\u003cp\u003eGive your little one a soft start to sensory learning—with a fox that’s as \u003cstrong\u003esnuggable\u003c\/strong\u003e as it is smart.\u003c\/p\u003e\n\u003cp\u003eSuitable from birth.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":51200555123035,"sku":"PLUSH-FOX","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/10926-PK03-02-C1SnuggablesSmallPlushFox.jpg?v=1765318805"},{"product_id":"never-touch-a-sleepy-lion-book","title":"Never Touch a Sleepy Lion!","description":"\u003ch2\u003eNever Touch a Sleepy Lion! — tiptoe past, or don't\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone lions and wild animals on every page, all of them trying to have a nap, and rhymes telling your little one to leave them in peace. Small children find this instruction impossible to follow, which is the joke.\u003c\/p\u003e\n\u003cp\u003eIt's the gentlest of the Never Touch books — the same textures to prod, at a slower pace.\u003c\/p\u003e\n\u003ch3\u003e🦁 The sleepy one\u003c\/h3\u003e\n\u003cp\u003eEvery range needs one you can read at the end of the day, and this is it. The animals are dozing, the rhymes are soft, and nothing in it winds a toddler up at the point when you'd rather they wound down.\u003c\/p\u003e\n\u003cp\u003eThat said, plenty of nine-month-olds use it as an excuse to practise their roar. Mixed results are part of the deal.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches throughout, one animal at a time\u003c\/li\u003e\n\u003cli\u003eEach texture different from the last, so there's a reason to keep turning\u003c\/li\u003e\n\u003cli\u003eSimple, clear rhyme scheme that little ones pick up fast\u003c\/li\u003e\n\u003cli\u003eSturdy board pages and a compact 186mm square that fits in a bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😴 Quiet, and deliberately so\u003c\/h3\u003e\n\u003cp\u003eNo batteries, no buttons, no sounds. Just textures and rhymes. If you've already got one of the noisy books in the house, this is the antidote — and it's the one we'd suggest for the bedtime pile.\u003c\/p\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a hard-wearing combination, and these come through months of daily handling still looking respectable.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Christie Hainsby\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781805446255\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e silicone touches on every page, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies reach for the textures from around eight or nine months; the rhymes take over as they get older.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo. This is a silent book — no batteries, no sound buttons, nothing to go off unexpectedly at bedtime. If you want the noisy kind, that's \u003ca href=\"\/products\/never-touch-a-noisy-monkey\"\u003eNever Touch a Noisy Monkey!\u003c\/a\u003e instead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a good bedtime book?\u003c\/strong\u003e\u003cbr\u003eIt's the one in the range we'd pick for it. Sleepy theme, soft rhymes, nothing that makes a noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for exactly that. Silicone panels in thick board pages take a great deal of prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA safe and lovely one, particularly for a new baby — the sleepy theme suits the moment.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the gentle, bedtime one. Elsewhere in the range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-tiger\"\u003eNever Touch a Tiger!\u003c\/a\u003e — the same wild animals, wide awake.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-capybara\"\u003eNever Touch a Capybara!\u003c\/a\u003e — the unusual one, and the calmest animal going.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-zoo-crew-book\"\u003eNever Touch the Zoo Crew!\u003c\/a\u003e — zoo animals, made with London Zoo, a ZSL conservation zoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":52373491122523,"sku":"9781805446255","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never_touch_a_sleepy_lion.png?v=1771431060"},{"product_id":"never-touch-a-spider","title":"Never Touch a Spider!","description":"\u003ch2\u003eNever Touch a Spider! — unless it's in this book, in which case do\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone spiders and creepy-crawlies on every page, and rhymes warning your little one off them entirely. The warning has never once worked, which is precisely why it's funny.\u003c\/p\u003e\n\u003cp\u003eTwelve pages of textures to prod, and a cast of bugs that manages to be charming rather than creepy.\u003c\/p\u003e\n\u003ch3\u003e🕷️ Creepy-crawlies, minus the creepy\u003c\/h3\u003e\n\u003cp\u003eSpiders get a bad press, and small children mostly haven't heard about it yet. This book meets them at that useful moment — the bugs here are round, bright and friendly, and prodding a silicone spider is simply good fun.\u003c\/p\u003e\n\u003cp\u003eIf anything it's the grown-ups who need convincing.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone touches throughout, a different texture each time\u003c\/li\u003e\n\u003cli\u003eTwelve pages — two more than most of the range\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text, short enough to learn by heart\u003c\/li\u003e\n\u003cli\u003eSturdy board pages and a compact 186mm square\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 Rhymes that get a giggle\u003c\/h3\u003e\n\u003cp\u003eShort, daft, and built to be read aloud at speed. They set up the next page as they go, so your little one starts anticipating — and anticipating is most of the pleasure in a book you've read forty times.\u003c\/p\u003e\n\u003ch3\u003e🛡️ How it holds up\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board takes a great deal of prodding, and these last well. Worth knowing: this one has twelve pages rather than ten, and a book that gets opened several times a day for a year will eventually show it at the spine. That's a sign of a well-loved book rather than a flimsy one, but we'd rather say so than not.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 20mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Rosie Greening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781788432795\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e silicone touches on every page, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies go for the textures; the joke of being told not to touch lands from around a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the spiders frightening?\u003c\/strong\u003e\u003cbr\u003eNot at all — they're friendly, bright and daft. Several parents have told us it helped rather more with their own feelings about spiders than their child's.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just bumpy bugs. A sensible bedtime choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for exactly that, though a book read this often will show honest wear eventually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does — and it's one of the range families tend to buy a second and third of.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the creepy-crawly one. Elsewhere in the range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-monster\"\u003eNever Touch a Monster!\u003c\/a\u003e — daft monsters rather than bugs, and just as silly.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, and the one most families start with.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-zoo-crew-book\"\u003eNever Touch the Zoo Crew!\u003c\/a\u003e — zoo animals, made with London Zoo, a ZSL conservation zoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":52373491220827,"sku":"9781788432795","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never_touch_a_spider.png?v=1771431080"},{"product_id":"never-touch-a-monster","title":"Never Touch a Monster!","description":"\u003ch2\u003eNever Touch a Monster! — the rule is very clear, and entirely unenforceable\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone monsters on every page, and rhymes insisting your little one leaves them well alone. They will not leave them well alone. That is the whole arrangement, and everybody involved knows it.\u003c\/p\u003e\n\u003cp\u003eBright, silly illustrations, textures worth prodding, and not a single monster that's remotely frightening.\u003c\/p\u003e\n\u003ch3\u003e👾 Monsters, which is rather the point\u003c\/h3\u003e\n\u003cp\u003eMost first touch-and-feel books are animals — farm, jungle, wild, repeat. This one isn't, and that matters if your little one already has a shelf full of cows and lions.\u003c\/p\u003e\n\u003cp\u003eMonsters also give you somewhere to go: they're invented, so they can be any colour, any shape and any texture the illustrator fancies. The book is livelier for it.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone touches throughout, a different texture each time\u003c\/li\u003e\n\u003cli\u003eBright, funny illustrations that hold a baby's attention\u003c\/li\u003e\n\u003cli\u003eRhyming text, short enough to learn by heart\u003c\/li\u003e\n\u003cli\u003eSturdy board pages and a compact 186mm square\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 Daft in the best way\u003c\/h3\u003e\n\u003cp\u003eThe rhymes are short and deliberately silly, and they set up what's coming on the next page — which is why toddlers start joining in with the last word long before they can read. Being right, out loud, never gets old at this age.\u003c\/p\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a hard-wearing combination. These come through a great deal of daily handling still looking respectable, which isn't true of every book on the shelf.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 20mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Rosie Greening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781785984280\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e silicone touches throughout, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies are in it for the textures; the joke of being told not to touch lands from around a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the monsters scary?\u003c\/strong\u003e\u003cbr\u003eNot in the least. They're round, bright and daft — closer to a cheerful blob than anything under the bed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just bumpy monsters. A sensible bedtime choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for it. Silicone panels in thick board pages take a great deal of prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA good one, and a change from another animal book — handy if you're buying for a child whose shelf is already full.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the one without animals in it. Elsewhere in the range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-spider\"\u003eNever Touch a Spider!\u003c\/a\u003e — creepy-crawlies, and just as silly.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, and the one most families start with.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-capybara\"\u003eNever Touch a Capybara!\u003c\/a\u003e — the unusual one, for a child who has all the usual suspects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":52373491712347,"sku":"9781785984280","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never_touch_a_monster.png?v=1771431100"},{"product_id":"never-touch-the-zoo-crew-book","title":"Never Touch the Zoo Crew!","description":"\u003ch2\u003eNever Touch the Zoo Crew! — the animals are a wild bunch\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone zoo animals on every page, and rhymes daring your little one to touch them. They will. Everyone knew they would.\u003c\/p\u003e\n\u003cp\u003eIt's the Never Touch formula doing what it does well, with one difference that matters: this one was made with London Zoo, a ZSL conservation zoo.\u003c\/p\u003e\n\u003ch3\u003e🦁 Meet the crew\u003c\/h3\u003e\n\u003cp\u003eA whole cast of zoo animals to prod and name — the sort your little one will point at for real one day, which is rather the idea. The rhymes ask what makes each of them happy, so there's a small thread of care running through the silliness.\u003c\/p\u003e\n\u003ch3\u003e🌍 Made with London Zoo\u003c\/h3\u003e\n\u003cp\u003eThe Zoo Crew range comes from Make Believe Ideas' partnership with ZSL, the conservation charity behind London Zoo. Every purchase supports ZSL's conservation work around the world, and the packaging is FSC-certified.\u003c\/p\u003e\n\u003cp\u003eIt's a small thing on its own. But if you're going to buy a book about animals, buying one that puts something back is an easy call.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBumpy silicone touches throughout, a different texture each time\u003c\/li\u003e\n\u003cli\u003eRhyming text, short enough to learn by heart\u003c\/li\u003e\n\u003cli\u003eSturdy board pages and a compact 186mm square that fits in a bag\u003c\/li\u003e\n\u003cli\u003eFSC-certified packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a hard-wearing combination, and it takes a great deal of enthusiastic prodding before it shows.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Christie Hainsby\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781836426028\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e textured silicone touches throughout, rhyming text, FSC-certified packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies go for the textures; the rhymes and the naming of animals take over from around a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just bumpy zoo animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the ZSL connection?\u003c\/strong\u003e\u003cbr\u003eThe Zoo Crew range is made with London Zoo, a ZSL conservation zoo. Every purchase supports ZSL's conservation work internationally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for exactly that. Silicone panels in thick board pages take a lot of prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA lovely one — and the conservation angle gives it a little more to say than the average animal book.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the zoo one, and the one that supports ZSL. Close relatives:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/dont-feed-the-animals-book\"\u003eDon't Feed the Animals!\u003c\/a\u003e — the other Zoo Crew book, where you poke your fingers through felt mouths to feed them.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-sleepy-lion-book\"\u003eNever Touch a Sleepy Lion!\u003c\/a\u003e — wild animals, gentler, good for bedtime.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-tiger\"\u003eNever Touch a Tiger!\u003c\/a\u003e — wild animals, wide awake.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":52373491810651,"sku":"9781836426028","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/never-touch-the-zoo-crew-book.jpg?v=1774022774"},{"product_id":"dont-feed-the-animals-book","title":"Don't Feed the Animals!","description":"\u003ch2\u003eDon't Feed the Animals! — they don't want your packed lunch\u003c\/h2\u003e\n\u003cp\u003eEvery animal in this book has a mouth cut clean through the page, lined with felt teeth. Poke your fingers through and you're feeding them. Little ones work this out in roughly two seconds and then do it for twenty minutes.\u003c\/p\u003e\n\u003cp\u003eThe rhymes explain what each animal \u003cem\u003eactually\u003c\/em\u003e wants to eat, which turns out not to be your sandwich.\u003c\/p\u003e\n\u003ch3\u003e😋 The felt mouths are the whole thing\u003c\/h3\u003e\n\u003cp\u003eIt's a simple, brilliant bit of design: a die-cut hole, felt teeth around it, and a child's own hand doing the feeding. Nothing to lose, nothing to break, and it puts your little one inside the story rather than just looking at it.\u003c\/p\u003e\n\u003cp\u003eIt also gets small hands doing something deliberate — aiming, pushing through, pulling back — which is decent practice dressed up as a game.\u003c\/p\u003e\n\u003ch3\u003e🌍 Made with London Zoo\u003c\/h3\u003e\n\u003cp\u003eThe Zoo Crew range comes from Make Believe Ideas' partnership with ZSL, the conservation charity behind London Zoo. Every purchase supports ZSL's conservation work around the world, and the packaging is FSC-certified.\u003c\/p\u003e\n\u003cp\u003eThere's a nice thread here too: a book about what wild animals really eat is a gentle first step towards caring what happens to them.\u003c\/p\u003e\n\u003ch3\u003e✋ What's inside\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDie-cut mouths with felt teeth, right through the pages\u003c\/li\u003e\n\u003cli\u003ePlayful rhyming text about what each animal really wants\u003c\/li\u003e\n\u003cli\u003eA cast of zoo animals to name and feed\u003c\/li\u003e\n\u003cli\u003eSturdy board pages and a compact 186mm square\u003c\/li\u003e\n\u003cli\u003eFSC-certified packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e interactive board book with felt mouths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Alexander Cox\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781836426516\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e die-cut felt mouths throughout, rhyming text, FSC-certified packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. The feeding game really starts working once your little one can aim a finger on purpose, which is usually somewhere around nine months to a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a touch-and-feel book?\u003c\/strong\u003e\u003cbr\u003eNot quite — it's the interactive one. Instead of silicone touches to prod, it has felt-lined mouths to put your fingers through. If you want the bumpy silicone kind, that's \u003ca href=\"\/products\/never-touch-the-zoo-crew-book\"\u003eNever Touch the Zoo Crew!\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — silent. No batteries, no buttons.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the ZSL connection?\u003c\/strong\u003e\u003cbr\u003eIt's made with London Zoo, a ZSL conservation zoo, and every purchase supports ZSL's conservation work internationally.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA very good one. It's more unusual than a standard board book, and the feeding game gets an immediate reaction — which matters when someone's watching them open it.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the interactive one, with felt mouths rather than silicone touches. Close relatives:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-zoo-crew-book\"\u003eNever Touch the Zoo Crew!\u003c\/a\u003e — the other Zoo Crew book, bumpy silicone zoo animals, also supporting ZSL.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-monkey\"\u003eNever Touch a Noisy Monkey!\u003c\/a\u003e — the noisy one, where every animal makes the wrong sound on purpose.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-farmyard-friends\"\u003eNever Touch the Farmyard Friends\u003c\/a\u003e — the counting one, five silicone touches and a countdown.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. 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Because the best toys don't need charging — just a small person with big ideas.\u003c\/p\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes 6 wooden dinosaurs: T-Rex, Triceratops, Stegosaurus, Brontosaurus, Iguanodon, Pterodactyl\u003c\/li\u003e\n  \u003cli\u003ePrinted cotton drawstring storage bag included\u003c\/li\u003e\n  \u003cli\u003eSize: 20 x 20 x 8cm\u003c\/li\u003e\n  \u003cli\u003eSuitable from 18 months+\u003c\/li\u003e\n  \u003cli\u003eMaterial: sustainably sourced wood\u003c\/li\u003e\n  \u003cli\u003eDesigned in the UK, made in Indonesia\u003c\/li\u003e\n  \u003cli\u003eCE and UKCA certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003ePerfect for first birthdays, Christmas stockings, and grandparents who refuse to buy anything plastic.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mentari","offers":[{"title":"Default Title","offer_id":53673912009051,"sku":"MT7204","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Mentari-Happy-Stacking-Dinosaurs-ThreadBear-Design-UK-EU-163293727.jpg?v=1785241835"},{"product_id":"mentari-mood-board","title":"Mood Board – Wooden Emotions Shape Sorter | 24M+","description":"\u003ch2\u003eTen little faces. Ten big feelings. One very clever board.\u003c\/h2\u003e\n\u003cp\u003eHappy. Sad. Surprised. Calm. Toddlers feel all of it — usually before breakfast — but finding the words takes a bit longer.\u003c\/p\u003e\n\u003cp\u003eThe Mood Board gives them somewhere to start. It's a wooden shape sorter where every brightly coloured piece wears an expression, and every slot on the base board has its mood written beside it. Your little one picks up a grumpy triangle, hunts for its home, drops it in, and there's the word waiting. Bit by bit, feelings get names.\u003c\/p\u003e\n\n\u003ch3\u003eTwo toys in one\u003c\/h3\u003e\n\u003cp\u003eTake away the clever bit and it's still a properly satisfying shape sorter — ten chunky pieces, ten slots, and all the trial and error that goes with matching one to the other. Fingers get more precise. Brains get better at spotting patterns. Nobody notices they're learning anything.\u003c\/p\u003e\n\u003cp\u003eAdd the faces back in and you've got a conversation starter that works long after the sorting is mastered. \u003cem\u003eWhich one are you today?\u003c\/em\u003e is a surprisingly good question to ask a two-year-old.\u003c\/p\u003e\n\n\u003ch3\u003eSkills in the box\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e💬 \u003cstrong\u003eLanguage development\u003c\/strong\u003e – building real emotional vocabulary\u003c\/li\u003e\n  \u003cli\u003e😊 \u003cstrong\u003eSocial and emotional growth\u003c\/strong\u003e – recognising and naming how they feel\u003c\/li\u003e\n  \u003cli\u003e🔺 \u003cstrong\u003eShape recognition\u003c\/strong\u003e – ten shapes, ten homes\u003c\/li\u003e\n  \u003cli\u003e🧩 \u003cstrong\u003eProblem solving\u003c\/strong\u003e – early logic, matching and pattern spotting\u003c\/li\u003e\n  \u003cli\u003e✋ \u003cstrong\u003eManual dexterity\u003c\/strong\u003e – careful hands, steady fingers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKind to little hands and to the planet\u003c\/h2\u003e\n\u003cp\u003eMentari make beautiful wooden toys that educate through play and inspire creativity and wonder — and every one is made with love from sustainably sourced wood. The Mood Board uses reclaimed rubber wood from ethically managed Indonesian plantations, finished in non-toxic paint. Under the SVLK scheme, every tree used is replanted, supporting reforestation and protecting biodiversity. A cycle of regeneration, and a greener future for the children playing with it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e🌳 \u003cstrong\u003eSustainable rubber wood\u003c\/strong\u003e – reclaimed and responsibly grown\u003c\/li\u003e\n  \u003cli\u003e♻️ \u003cstrong\u003eEvery tree replanted\u003c\/strong\u003e – reforestation built into every toy\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eSafety tested\u003c\/strong\u003e – CE and UKCA certified\u003c\/li\u003e\n  \u003cli\u003e📦 \u003cstrong\u003eRecyclable packaging\u003c\/strong\u003e – paper-wrapped pieces, 100% plastic free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e11 pieces: 1 wooden base board + 10 coloured mood shapes\u003c\/li\u003e\n  \u003cli\u003e100% plastic free\u003c\/li\u003e\n  \u003cli\u003eSize: 21 x 21 x 1.8cm\u003c\/li\u003e\n  \u003cli\u003eSuitable from 24 months+\u003c\/li\u003e\n  \u003cli\u003eMaterial: sustainably sourced reclaimed rubber wood, non-toxic paint\u003c\/li\u003e\n  \u003cli\u003eDesigned in the UK, made in Indonesia\u003c\/li\u003e\n  \u003cli\u003eCE and UKCA certified\u003c\/li\u003e\n  \u003cli\u003eNo assembly required\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eOne for nursery shelves, thoughtful gift-givers, and every parent who's ever tried to explain \"disappointed\" to a toddler mid-meltdown.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mentari","offers":[{"title":"Default Title","offer_id":53673912074587,"sku":"MT7366","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Mentari-Mood-Board-ThreadBear-Design-UK-EU-163294658.jpg?v=1785242042"},{"product_id":"mentari-stacking-kitten","title":"Stacking Kitten – Wooden Ring Stacker Toy | 12M+","description":"\u003ch2\u003ePurr-fectly chunky. Endlessly stackable.\u003c\/h2\u003e\n\u003cp\u003eMeet the friendliest cat you'll ever own — no litter tray required.\u003c\/p\u003e\n\u003cp\u003eThis sweet little stacker is built for the very smallest hands. A sturdy base peg, four chunky coloured pieces to thread on and off, and a cheerful kitten face smiling out from the top. It's simple, it's satisfying, and for a one-year-old it's genuinely thrilling.\u003c\/p\u003e\n\n\u003ch3\u003eWhy one-year-olds adore it\u003c\/h3\u003e\n\u003cp\u003eThreading a ring onto a peg sounds easy. It absolutely is not — not when you're twelve months old and still negotiating with your own fingers. Which is exactly why they'll do it again. And again. And again.\u003c\/p\u003e\n\u003cp\u003eEvery attempt is quiet practice in hand-eye coordination, grip and fine motor control. Every wobble is a lesson in balance. And every time you say \u003cem\u003e\"red one next!\"\u003c\/em\u003e or \u003cem\u003e\"where's the kitten's face?\"\u003c\/em\u003e, you're building colour recognition and early language without either of you really noticing.\u003c\/p\u003e\n\u003cp\u003eThen they take it all apart and start over. That's the good bit.\u003c\/p\u003e\n\n\u003ch3\u003eWhat they're learning\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e✋ \u003cstrong\u003eFine motor skills\u003c\/strong\u003e – threading, gripping, releasing\u003c\/li\u003e\n  \u003cli\u003e👀 \u003cstrong\u003eHand-eye coordination\u003c\/strong\u003e – lining up peg and piece\u003c\/li\u003e\n  \u003cli\u003e🧩 \u003cstrong\u003eProblem solving\u003c\/strong\u003e – working out what goes where\u003c\/li\u003e\n  \u003cli\u003e💬 \u003cstrong\u003eLanguage and colours\u003c\/strong\u003e – naming pieces, shapes and shades\u003c\/li\u003e\n  \u003cli\u003e🐱 \u003cstrong\u003eEarly imaginative play\u003c\/strong\u003e – because everyone needs a kitten friend\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMade with the planet in mind\u003c\/h2\u003e\n\u003cp\u003eMentari make beautiful wooden toys that educate through play and inspire creativity and wonder — and they make them kindly. This stacker is handcrafted from SVLK-certified reclaimed rubberwood, grown on sustainably managed Indonesian plantations, and finished with non-toxic, water-based paints. Every tree used is replanted, keeping the cycle of regeneration turning for the next generation of small stackers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e🌳 \u003cstrong\u003eSustainable rubberwood\u003c\/strong\u003e – reclaimed and responsibly grown\u003c\/li\u003e\n  \u003cli\u003e♻️ \u003cstrong\u003eEvery tree replanted\u003c\/strong\u003e – reforestation built in\u003c\/li\u003e\n  \u003cli\u003e✅ \u003cstrong\u003eSafety tested\u003c\/strong\u003e – CE and UKCA certified\u003c\/li\u003e\n  \u003cli\u003e📦 \u003cstrong\u003eRecyclable packaging\u003c\/strong\u003e – every piece paper-wrapped, no plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eIncludes base peg + 4 removable coloured pieces\u003c\/li\u003e\n  \u003cli\u003eFriendly kitten face motif\u003c\/li\u003e\n  \u003cli\u003eChunky shapes sized for little hands\u003c\/li\u003e\n  \u003cli\u003eSize: 6 x 2.5 x 11.5cm\u003c\/li\u003e\n  \u003cli\u003eSuitable from 12 months+\u003c\/li\u003e\n  \u003cli\u003eMaterial: reclaimed rubberwood, non-toxic water-based paint\u003c\/li\u003e\n  \u003cli\u003eCE and UKCA certified\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eA lovely first-birthday gift, a brilliant nappy-bag toy, and proof that the best playthings don't need a single battery.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mentari","offers":[{"title":"Default Title","offer_id":53673912303963,"sku":"MT7102","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Mentari-Stacking-Kitten-ThreadBear-Design-UK-EU-163295450.jpg?v=1785242136"},{"product_id":"mentari-wooden-toy-mobile-phone","title":"Wooden Toy Mobile Phone – Screen-Free Play Phone | 24m+","description":"\u003ch2\u003eFinally. A phone you're happy to hand over.\u003c\/h2\u003e\n\u003cp\u003eYou know the moment. You put your phone down for two seconds and a small person has already claimed it, unlocked it, and somehow FaceTimed your mum.\u003c\/p\u003e\n\u003cp\u003eHere's the fix. Mentari's Wooden Toy Mobile Phone is a proper phone of their very own — with twelve colourful squishy buttons to press, a cheerful illustrated face, and absolutely zero screen time. No pings, no adverts, no accidental online shopping sprees.\u003c\/p\u003e\n\u003ch3\u003eWhy toddlers are obsessed\u003c\/h3\u003e\n\u003cp\u003eSmall children want to do exactly what you do. It's not naughtiness, it's how they learn. Give them their own phone and off they go — important business calls to the cat, long chats with Granny, urgent updates delivered from behind the sofa.\u003c\/p\u003e\n\u003cp\u003eThat's real role play, and it's doing a lot of heavy lifting: building confidence, social skills, emotional understanding and a growing vocabulary. Meanwhile all that button pressing is quietly sharpening their fine motor control and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eBest of all, it's screen-free play — the kind that builds healthy habits from the very start.\u003c\/p\u003e\n\u003ch3\u003eGoes everywhere they go\u003c\/h3\u003e\n\u003cp\u003eThe cord handle means it can be carried, slung over a shoulder, dropped in a changing bag or hung from the pushchair. Perfect for cafés, car journeys, and those long supermarket queues where entertainment is required immediately.\u003c\/p\u003e\n\u003ch3\u003eWhat they're learning\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e📞 \u003cstrong\u003eImaginative and role play\u003c\/strong\u003e – copying grown-ups is serious work\u003c\/li\u003e\n\u003cli\u003e💬 \u003cstrong\u003eLanguage and social skills\u003c\/strong\u003e – conversations, questions, storytelling\u003c\/li\u003e\n\u003cli\u003e❤️ \u003cstrong\u003eSocial and emotional development\u003c\/strong\u003e – understanding how people interact\u003c\/li\u003e\n\u003cli\u003e✋ \u003cstrong\u003eFine motor skills\u003c\/strong\u003e – twelve buttons, endless pressing\u003c\/li\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eScreen-free habits\u003c\/strong\u003e – all the fun, none of the glare\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMade with the planet in mind\u003c\/h2\u003e\n\u003cp\u003eMentari make beautiful wooden toys that educate through play and inspire creativity and wonder — and they make them kindly. Every toy is crafted with love from sustainably sourced wood grown on Indonesian plantations. For every tree used, another is planted, keeping the cycle of regeneration going. A greener future for the children doing the playing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🌳 \u003cstrong\u003eSustainable rubber wood\u003c\/strong\u003e – responsibly grown and sourced\u003c\/li\u003e\n\u003cli\u003e♻️ \u003cstrong\u003eEvery tree replanted\u003c\/strong\u003e – reforestation built into every toy\u003c\/li\u003e\n\u003cli\u003e✅ \u003cstrong\u003eSafety tested\u003c\/strong\u003e – CE and UKCA certified\u003c\/li\u003e\n\u003cli\u003e📦 \u003cstrong\u003eRecyclable packaging\u003c\/strong\u003e – no plastic in sight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes 1 wooden toy mobile phone with cord handle\u003c\/li\u003e\n\u003cli\u003e12 colourful squishy buttons\u003c\/li\u003e\n\u003cli\u003eSize: 6.3 x 2.5 x 11cm\u003c\/li\u003e\n\u003cli\u003eWeight: 0.08kg (approx. 82g)\u003c\/li\u003e\n\u003cli\u003eSuitable from 24m+\u003c\/li\u003e\n\u003cli\u003eMaterial: sustainably sourced wood, non-toxic paint\u003c\/li\u003e\n\u003cli\u003eCE and UKCA certified\u003c\/li\u003e\n\u003cli\u003eNo batteries, ever\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eA brilliant stocking filler, a great first-birthday gift, and the only phone in the house that never needs charging.\u003c\/em\u003e\u003c\/p\u003e","brand":"Mentari","offers":[{"title":"Default Title","offer_id":53673912402267,"sku":"MT7312","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Mentari-Mobile-Phone-ThreadBear-Design-UK-EU-163296367.jpg?v=1785242760"},{"product_id":"noisy-farmyard-rag-book","title":"Noisy Farmyard Rag Book – Soft Cloth Baby Book | From Birth","description":"\u003ch2\u003eMoo, baa and cluck your way through the farmyard.\u003c\/h2\u003e\n\u003cp\u003eHere's the thing about a Noisy Farmyard Rag Book: it doesn't make a single sound. That bit's your job.\u003c\/p\u003e\n\u003cp\u003eYou supply the moos. You do the sheep. You commit fully to the pig, because they will absolutely notice if you don't. And your baby lies there watching your face, listening to your voice, and quietly learning that stories are the best thing in the world.\u003c\/p\u003e\n\n\u003ch3\u003eMade for the very smallest readers\u003c\/h3\u003e\n\u003cp\u003eScreen printed onto 100% soft cotton and finished with a retro pinking-sheared edge, this is a book designed to be grabbed, scrunched, chewed and dragged around. No corners to bump into, no pages to tear, nothing that hurts when it inevitably lands on someone's face at 6am.\u003c\/p\u003e\n\u003cp\u003eSuitable from birth, so it works long before a board book would — and it stays in the rotation for months afterwards.\u003c\/p\u003e\n\n\u003ch3\u003eWhat's going on behind the moos\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e👀 \u003cstrong\u003eSensory awareness\u003c\/strong\u003e – soft textures, bold prints and gentle contrast\u003c\/li\u003e\n  \u003cli\u003e🎨 \u003cstrong\u003eColour recognition\u003c\/strong\u003e – bright, cheerful farmyard illustrations\u003c\/li\u003e\n  \u003cli\u003e💬 \u003cstrong\u003eEarly language\u003c\/strong\u003e – animal sounds are often among a baby's first words\u003c\/li\u003e\n  \u003cli\u003e✋ \u003cstrong\u003eFine motor skills\u003c\/strong\u003e – grabbing, holding and turning fabric pages\u003c\/li\u003e\n  \u003cli\u003e❤️ \u003cstrong\u003eA first love of stories\u003c\/strong\u003e – snuggled-up reading time, right from the start\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWipe clean, because obviously\u003c\/h3\u003e\n\u003cp\u003eBabies are messy and books get involved. This one wipes clean, which means it can go in the pram, in the changing bag, in the cot and to Granny's house without a moment's anxiety.\u003c\/p\u003e\n\n\u003ch2\u003eLovingly made by ThreadBear\u003c\/h2\u003e\n\u003cp\u003eThreadBear make soft, high-quality fabric toys and books designed to be treasured — and passed on. It arrives in gift-ready packaging, so it's ready to hand over to a new arrival without so much as a sheet of wrapping paper.\u003c\/p\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft illustrated farmyard cloth book\u003c\/li\u003e\n  \u003cli\u003eScreen printed onto 100% cotton\u003c\/li\u003e\n  \u003cli\u003eRetro pinking-sheared edging\u003c\/li\u003e\n  \u003cli\u003eWipe clean fabric\u003c\/li\u003e\n  \u003cli\u003eSize: 16 x 1 x 16cm\u003c\/li\u003e\n  \u003cli\u003eSuitable from birth\u003c\/li\u003e\n  \u003cli\u003eCE and UKCA marked\u003c\/li\u003e\n  \u003cli\u003eGift-ready packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eA lovely new baby gift, a brilliant pram companion, and your official excuse to perfect your cow impression.\u003c\/em\u003e\u003c\/p\u003e","brand":"ThreadBear Design","offers":[{"title":"Default Title","offer_id":53673912435035,"sku":"TB4033","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/ThreadBear-Noisy-Farmyard-Rag-Book-ThreadBear-Design-UK-EU-163296876.jpg?v=1785243266"},{"product_id":"toddler-play-book-of-everything","title":"The Toddler Play Book of Everything! – Lift-the-Flap Board Book | Ages 0+","description":"\u003ch2\u003eOver 60 flaps. One very busy toddler.\u003c\/h2\u003e\n\u003cp\u003eWhat shall we explore today?\u003c\/p\u003e\n\u003cp\u003ePop down to Old MacDonald's farm and meet the noisiest animals in the field. Nip into Pat-a-Cake's bakery to bake a cake and pat it and mark it with B. Count the Five Green Speckled Frogs, spot shapes with Twinkle Twinkle Little Star — and lift, peek and poke your way through more than sixty flaps along the way.\u003c\/p\u003e\n\u003cp\u003eIt's a lot. That's rather the point.\u003c\/p\u003e\n\n\u003ch3\u003eWhy toddlers can't put it down\u003c\/h3\u003e\n\u003cp\u003eEvery single page is packed with something to find, name, sing or count. There are colours to learn, shapes to spot, numbers to count and songs you already know all the words to (whether you like it or not). Which means one book gives you dozens of different games — and a toddler who stays interested long after most books have been abandoned face-down on the rug.\u003c\/p\u003e\n\u003cp\u003eParents keep telling us the same thing: this one gets read \u003cem\u003edaily\u003c\/em\u003e, for months on end.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's going on behind the fun\u003c\/h2\u003e\n\u003cp\u003eWhile they're busy lifting flaps and singing along, quite a lot of learning is quietly happening.\u003c\/p\u003e\n\n\u003ch3\u003eSkills your little one is building\u003c\/h3\u003e\n\n\u003ch4\u003eFine motor skills and coordination\u003c\/h4\u003e\n\u003cp\u003eAll those little flaps need careful fingers. Lifting, pointing and turning pages builds hand-eye coordination and the kind of precise grip that later turns into holding a crayon.\u003c\/p\u003e\n\n\u003ch4\u003eEarly learning foundations\u003c\/h4\u003e\n\u003cp\u003eColours, shapes, numbers, animals and first words — all introduced through play rather than drilling, and all repeated often enough to properly stick.\u003c\/p\u003e\n\n\u003ch4\u003eLanguage, confidence and attention\u003c\/h4\u003e\n\u003cp\u003eSinging along, naming what's behind each flap and joining in with the actions grows vocabulary and self-esteem. And because there's always one more flap to find, attention spans stretch a little further each time.\u003c\/p\u003e\n\n\u003ch4\u003eScreen-free play\u003c\/h4\u003e\n\u003cp\u003eProper, hands-on, sit-together entertainment. No charging, no volume button, no glare.\u003c\/p\u003e\n\n\u003ch3\u003eA book made for sharing\u003c\/h3\u003e\n\u003cp\u003eSing the songs together, do the actions, ask what's behind the next flap. Some of the loveliest ten minutes of the day happen on a lap with a board book.\u003c\/p\u003e\n\n\u003ch2\u003eA quick word from experienced parents\u003c\/h2\u003e\n\u003cp\u003eThe flaps are the best bit — and the bit most likely to get enthusiastically over-loved by a determined 18-month-old. Sturdy board pages throughout, but a little supervision (and a roll of sticky tape on standby) goes a long way. Every parent who's taped a flap back on tells us it was still absolutely worth it.\u003c\/p\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\n\u003ch3\u003eProduct specification\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFormat: lift-the-flap board book\u003c\/li\u003e\n  \u003cli\u003eOver 60 flaps\u003c\/li\u003e\n  \u003cli\u003e18 pages\u003c\/li\u003e\n  \u003cli\u003eSize: 233 x 193 x 16mm\u003c\/li\u003e\n  \u003cli\u003eSuitable from birth (0+)\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout the creators\u003c\/h3\u003e\n\u003cp\u003eWritten by Sarah Creese and illustrated by Danielle Mudd — a bright, bold, joyfully busy style that gives toddlers something new to spot every single read.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA brilliant first-birthday present, a proper rainy-day rescue, and the book grandparents will happily read six times in a row.\u003c\/em\u003e\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":53673913254235,"sku":"9781836422075","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Board-Books-The-Toddler-Play-Book-of-Everything_-Make-Believe-Ideas-163297454.jpg?v=1785243396"},{"product_id":"five-little-ducks-touch-and-feel-book","title":"Five Little Ducks – Silicone Touch \u0026 Feel Counting Board Book | Ages 0+","description":"\u003ch2\u003eFive little ducks went swimming one day...\u003c\/h2\u003e\n\u003cp\u003eYou already know the song. You've probably already got it stuck in your head. And now there are five squidgy silicone ducks to press, poke and prod your way through it.\u003c\/p\u003e\n\u003cp\u003eEach duck is die-cut right through to the cover, so little fingers can find them, feel them and — page by page — watch them disappear. Five, four, three, two, one. Cue the world's most satisfying countdown.\u003c\/p\u003e\n\n\u003ch3\u003eWhy babies are transfixed\u003c\/h3\u003e\n\u003cp\u003eThe silicone touches are the magic bit. They're soft, squishy and completely unlike anything else in a book, which makes them irresistible to a baby who's still working out what the world feels like. Grabbing, tracing and pressing those little wings is proper sensory exploration.\u003c\/p\u003e\n\u003cp\u003eThen the ducks start vanishing, and suddenly there's a game as well as a story. Where did that one go? How many are left? It's counting, but nobody's calling it maths.\u003c\/p\u003e\n\n\u003ch3\u003eBuilt for actual babies\u003c\/h3\u003e\n\u003cp\u003eSturdy board pages that survive enthusiastic handling. Cut-through pages that are easy for small hands to turn. Bright, cheerful illustrations from Scott Barker on every spread. Suitable from birth, and still going strong when they're old enough to shout the numbers back at you.\u003c\/p\u003e\n\n\u003ch2\u003eWhat sensory play is really doing\u003c\/h2\u003e\n\u003cp\u003eAll that touching and exploring is building far more than you'd think. Sensory play helps little ones make sense of the world and their place in it — and it does the following along the way.\u003c\/p\u003e\n\n\u003ch4\u003eBrain and thinking skills\u003c\/h4\u003e\n\u003cp\u003eCreating new pathways in the brain, sharpening memory and focus, and laying early foundations for critical thinking and problem-solving.\u003c\/p\u003e\n\n\u003ch4\u003eFine motor skills\u003c\/h4\u003e\n\u003cp\u003ePressing, tracing and turning pages builds hand control and precision — the same skills that later become holding a spoon, then a crayon.\u003c\/p\u003e\n\n\u003ch4\u003eLanguage and communication\u003c\/h4\u003e\n\u003cp\u003eRhymes are brilliantly sticky. Repeating them together grows vocabulary, rhythm and early number words without a single flashcard in sight.\u003c\/p\u003e\n\n\u003ch4\u003eCalm and connection\u003c\/h4\u003e\n\u003cp\u003eQuiet, tactile play helps babies learn to settle and self-regulate — which is exactly why this one earns its place in the changing bag.\u003c\/p\u003e\n\n\u003ch3\u003eHappy at home, brilliant on the go\u003c\/h3\u003e\n\u003cp\u003eCafé queues, train journeys, waiting rooms, the fifteen minutes before dinner is ready. Five ducks and a countdown buys you more time than you'd expect.\u003c\/p\u003e\n\n\u003ch2\u003eThe details\u003c\/h2\u003e\n\n\u003ch3\u003eProduct specification\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFormat: board book with cut-through pages\u003c\/li\u003e\n  \u003cli\u003e5 textured silicone touches, die-cut through to the cover\u003c\/li\u003e\n  \u003cli\u003e14 pages\u003c\/li\u003e\n  \u003cli\u003eSize: 210 x 176 x 15mm\u003c\/li\u003e\n  \u003cli\u003eSuitable from birth (0+)\u003c\/li\u003e\n  \u003cli\u003ePart of the Touch and Explore collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout the creators\u003c\/h3\u003e\n\u003cp\u003eWritten by Lucy Waterhouse and illustrated by Scott Barker — warm, bold artwork with plenty for little eyes to linger on.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA lovely new baby gift, a first counting book, and a very good reason to sing the duck song forty times in a row.\u003c\/em\u003e\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":53673913352539,"sku":"9781800587700","price":7.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Five-Little-Ducks-Cased-BB-w-5-silicone-shapes-Make-Believe-Ideas-163297924.jpg?v=1785243423"},{"product_id":"never-touch-a-capybara","title":"Never Touch a Capybara!","description":"\u003ch2\u003eNever Touch a Capybara! — you mustn't, so naturally you will\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone capybaras on every page, and rhymes telling your little one very firmly not to touch them. Which is, of course, an invitation. That small bit of rule-breaking is what keeps them turning the pages.\u003c\/p\u003e\n\u003cp\u003eA simple idea done well: interesting textures, silly rhymes, and the most agreeable animal in the world on every spread.\u003c\/p\u003e\n\u003ch3\u003e🦫 Why a capybara?\u003c\/h3\u003e\n\u003cp\u003eBecause they're the world's largest rodent, improbably calm about absolutely everything, and small children find them fascinating. They've become a bit of a favourite lately — and unlike another lion or another elephant, this one is new to most toddlers, which makes it worth asking about.\u003c\/p\u003e\n\u003cp\u003eA book that teaches your little one a word you didn't expect them to know is a small pleasure worth having.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBumpy silicone touches throughout, one capybara at a time\u003c\/li\u003e\n\u003cli\u003eTextures that change from page to page, so there's a reason to keep going\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text, short enough to learn by heart\u003c\/li\u003e\n\u003cli\u003eThick board pages and a compact 186mm square that suits small hands\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 Rhymes built for the fortieth reading\u003c\/h3\u003e\n\u003cp\u003eThe rhymes are brief, daft and made for saying aloud. They also tell your little one what's coming, which is why the same book survives being read every night for a month — the anticipation is half the fun, and knowing the answer never spoils it.\u003c\/p\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a hard-wearing combination. These come through a great deal of daily handling still looking respectable, which isn't true of every book on the shelf.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Cara Jenkins\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781836427872\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e bumpy silicone touches throughout, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies are in it for the textures long before the words mean anything; the joke of being told not to touch lands from around a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just bumpy capybaras. Which makes it a sensible bedtime choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat actually is a capybara?\u003c\/strong\u003e\u003cbr\u003eThe world's largest rodent, from South America, and famously unbothered by anything. Rather like a very large, very relaxed guinea pig.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for it. Silicone panels set into thick board pages stand up to a lot of determined prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA good one — and a slightly more interesting choice than the usual farm or jungle book, which matters if you're buying for a child who already has a shelf full.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the unusual one. If it goes down well, the rest of the range is familiar territory done just as nicely:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-tiger\"\u003eNever Touch a Tiger!\u003c\/a\u003e — wild animals, and rhymes that are good fun to read aloud.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-sleepy-lion-book\"\u003eNever Touch a Sleepy Lion!\u003c\/a\u003e — a gentler, sleepier one for the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-monster\"\u003eNever Touch a Monster!\u003c\/a\u003e — the daft one, for a child who'd rather have a monster than an animal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075116421467,"sku":"9781836427872","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-a-Capybara_-Make-Believe-Ideas-168103018.jpg?v=1789548334"},{"product_id":"never-touch-a-tiger","title":"Never Touch a Tiger!","description":"\u003ch2\u003eNever Touch a Tiger! — except in this book, obviously\u003c\/h2\u003e\n\u003cp\u003eBumpy silicone tigers on every page, and rhymes telling your little one very firmly to leave them alone. Which is, naturally, the one thing they will not do. The rule exists to be broken, and breaking it is the whole game.\u003c\/p\u003e\n\u003cp\u003eSimple and very effective: interesting textures, daft rhymes, and a wild animal on every spread.\u003c\/p\u003e\n\u003ch3\u003e🐯 Wild animals, which always work\u003c\/h3\u003e\n\u003cp\u003eTigers, and the rest of the wild crowd alongside them. It's familiar territory for a toddler — these are the animals they already half-know from everywhere else — so there's a name to shout on every page before they can read a word of it.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches throughout, one animal at a time\u003c\/li\u003e\n\u003cli\u003eEach texture different from the last, so there's always a reason to turn over\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text, short enough to learn by heart\u003c\/li\u003e\n\u003cli\u003eThick board pages and a compact 186mm square that fits in a bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 Rhymes you won't mind reading again\u003c\/h3\u003e\n\u003cp\u003eWorth saying plainly: the rhymes here are good fun for the adult holding the book, which matters rather a lot by the thirtieth reading. They're short, they bounce, and they set up what's coming — so your little one starts joining in and reaching for the next tiger before you've turned the page.\u003c\/p\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a hard-wearing combination. These come through months of daily handling — and a fair amount of being sat on — still looking respectable.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Rosie Greening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781789471984\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e silicone touches on every page, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. In practice it starts really landing around eight or nine months, when a baby can reach for a texture on purpose — and it keeps going well into toddlerhood as the rhymes take over.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just bumpy tigers. A sensible bedtime choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it good for taking out?\u003c\/strong\u003e\u003cbr\u003eYes. It's small, square and self-contained, which makes it an easy one to keep in the changing bag for a café or a car journey.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for exactly that. Silicone panels in thick board pages take a great deal of prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eReliably. It's a safe choice for a first birthday or a new baby, and tigers please almost everyone.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the wild-animal one. Elsewhere in the range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-sleepy-lion-book\"\u003eNever Touch a Sleepy Lion!\u003c\/a\u003e — more wild animals, with a gentler, sleepier feel for the end of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, and the one most families start with.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-cow\"\u003eNever Touch a Noisy Cow!\u003c\/a\u003e — the noisy one, where every animal makes the wrong sound on purpose.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075119862107,"sku":"9781789471984","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-a-Tiger_-Make-Believe-Ideas-168104245.png?v=1789548414"},{"product_id":"never-squish-a-unicorn","title":"Never Squish a Unicorn!","description":"\u003ch2\u003eNever Squish a Unicorn! — one squishy horn, and strict instructions not to touch it\u003c\/h2\u003e\n\u003cp\u003eThere's a single, gloriously squidgy unicorn horn cut right through the middle of this book, so it's there on every page waiting to be pressed. The rhymes tell your little one not to squish it. They will squish it. That's the entire point.\u003c\/p\u003e\n\u003cp\u003eIt's the squishiest book in the Never Touch family, and it knows it.\u003c\/p\u003e\n\u003ch3\u003e🦄 One big squishy, on every page\u003c\/h3\u003e\n\u003cp\u003eRather than a different texture on each spread, this book does something else: one large squishy horn, die-cut through the whole book so it pokes through wherever you open it. Same squishy, new picture around it each time.\u003c\/p\u003e\n\u003cp\u003eThat makes it lovely and simple for small hands — there's never any doubt about what to do — and children who like a proper satisfying squeeze tend to prefer it to a page of small patches.\u003c\/p\u003e\n\u003ch3\u003e✋ Made for hands that want a job\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eA large squishy unicorn horn, die-cut through to the cover\u003c\/li\u003e\n\u003cli\u003ePresent on every page, so there's something to do throughout\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text that dares you not to press it\u003c\/li\u003e\n\u003cli\u003eThick board pages and a compact 186mm square\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 The rhymes are half the fun\u003c\/h3\u003e\n\u003cp\u003eShort, daft and built for reading aloud, with the same mock-serious warning each time. Little ones learn the rhythm quickly and start squishing on cue, which is the moment the book really starts earning its place.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e squishy touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 20mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e 3 years+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Rosie Greening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781800581340\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e one large squishy touch die-cut through to the cover, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs there a texture on every page, like the other Never Touch books?\u003c\/strong\u003e\u003cbr\u003eNot quite — and it's worth knowing before you buy. This one has a single large squishy horn cut through the whole book, so it appears on every page rather than a different texture each time. If you're after lots of varied textures, our other Never Touch books do that; if you want one really satisfying squish, this is the one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it 3+ when the others are from birth?\u003c\/strong\u003e\u003cbr\u003eThe publisher rates this one from three, so we'd treat that as the guide rather than the usual birth-and-up of the series.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — silent. No batteries, no buttons, just a very squeezable horn.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive being squished daily?\u003c\/strong\u003e\u003cbr\u003eThat's what it's built for. The squishy is set into thick board and takes a great deal of pressing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does, particularly for a child who is deep in a unicorn phase — and there are a great many of those.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the squishy one, and the only one in the range rated 3+. The others work from birth and put a different texture on every page:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, and the one most families start with.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-monster\"\u003eNever Touch a Monster!\u003c\/a\u003e — the daft one, bumpy monsters rather than animals.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-capybara\"\u003eNever Touch a Capybara!\u003c\/a\u003e — the unusual one, and a change from unicorns and dinosaurs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075122549083,"sku":"9781800581340","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Squish-a-Unicorn-Cased-BB-Make-Believe-Ideas-168103132.jpg?v=1789548343"},{"product_id":"never-touch-a-noisy-cow","title":"Never Touch a Noisy Cow!","description":"\u003ch2\u003eNever Touch a Noisy Cow! — the cow doesn't moo, and that's the joke\u003c\/h2\u003e\n\u003cp\u003eSomething odd has happened down on the farm. Press the squishy silicone touches and every animal makes the wrong noise — the cow certainly isn't mooing. Read the rhymes to find out why the farmyard friends don't sound like themselves.\u003c\/p\u003e\n\u003cp\u003eThe mix-up \u003cem\u003eis\u003c\/em\u003e the book. Toddlers spot it instantly, and being the one who knows the cow has got it wrong is precisely what makes them press every single touch again.\u003c\/p\u003e\n\u003ch3\u003e🐄 A joke small children are in on\u003c\/h3\u003e\n\u003cp\u003eKnowing what a cow says is one of the first things a toddler is certain about. This book lets them be right about it, out loud, repeatedly — and in the process they end up naming every animal and every proper noise without anyone asking them to.\u003c\/p\u003e\n\u003ch3\u003e✋ Squishy touches that do something\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches on every page\u003c\/li\u003e\n\u003cli\u003eEach one plays an animal noise when pressed\u003c\/li\u003e\n\u003cli\u003eBumpy, squidgy surfaces to explore before the noises even start\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text that little ones learn by heart\u003c\/li\u003e\n\u003cli\u003eSturdy board pages built for enthusiastic prodding\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery included and fitted\u003c\/strong\u003e — noisy from the moment it's unwrapped\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScrew-secured battery compartment\u003c\/strong\u003e, and the battery can be replaced when it eventually runs down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e board book with silicone touches and sound\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 233 x 193 x 25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e included and fitted, user-replaceable, in a screw-secured compartment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Elena Rodgers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781836422013\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e noisy textured silicone touches throughout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy doesn't the cow moo?\u003c\/strong\u003e\u003cbr\u003eBecause that's the joke. The farmyard animals deliberately make each other's noises, and working out who should really be saying what is the whole game. If you'd rather each animal made its own correct sound, this isn't that book — and happily, we have others that are.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it need batteries?\u003c\/strong\u003e\u003cbr\u003eNo — the battery is included and already fitted, so it works straight out of the box. No hunting through the kitchen drawer on Christmas morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the battery compartment secure?\u003c\/strong\u003e\u003cbr\u003eYes. It's closed with a screw, so it needs a screwdriver to open — not small fingers. You'll need that screwdriver yourself when it's time for a new battery, which is rather the point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the battery be replaced?\u003c\/strong\u003e\u003cbr\u003eIt can. When the noises eventually give out, the book carries on rather than going in the bin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies enjoy the textures and the noises; the mixed-up joke lands from around eighteen months, once they're sure what a cow is supposed to say.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it loud?\u003c\/strong\u003e\u003cbr\u003eIt's a noisy book and makes no apology for it. Excellent in a playroom, worth thinking twice about on a quiet train.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the touches safe to chew?\u003c\/strong\u003e\u003cbr\u003eThey're silicone panels set into board pages, made for hands and mouths at this age — though as with any book, it's one for supervised exploring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does. Farm animals are familiar territory for almost every toddler, and the noisy books tend to get unwrapped first.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the noisy farmyard one. The range splits fairly neatly, so it's worth knowing what else is in it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-monkey\"\u003eNever Touch a Noisy Monkey!\u003c\/a\u003e — the same mixed-up joke, set in the jungle.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-farmyard-friends\"\u003eNever Touch the Farmyard Friends\u003c\/a\u003e — the \u003cem\u003equiet\u003c\/em\u003e farmyard one, counting down from five. Worth a look if you'd rather not have the noises.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, silent, with a different texture on every page.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075131658587,"sku":"9781836422013","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-a-Noisy-Cow_-Make-Believe-Ideas-168105269.jpg?v=1789548427"},{"product_id":"never-touch-a-dinosaur","title":"Never Touch a Dinosaur!","description":"\u003ch2\u003eNever Touch a Dinosaur! — except in this book, obviously\u003c\/h2\u003e\n\u003cp\u003eSquishy silicone dinosaurs on every page, waiting to be prodded. The rhymes warn you not to touch them, which of course is an invitation, and that small act of rule-breaking is most of the fun.\u003c\/p\u003e\n\u003cp\u003eIt's a simple idea done properly: bumpy textures, silly rhymes, and a dinosaur on every spread.\u003c\/p\u003e\n\u003ch3\u003e🦕 The one that started it all\u003c\/h3\u003e\n\u003cp\u003eThis is the original Never Touch book, first published in 2017, and the reason there's now a whole series of them. Nearly a decade on it's still the one parents reach for first — which tells you most of what you need to know.\u003c\/p\u003e\n\u003cp\u003eDinosaurs help. Very few toddlers are indifferent to a dinosaur.\u003c\/p\u003e\n\u003ch3\u003e✋ Something to touch on every page\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches throughout, one dinosaur at a time\u003c\/li\u003e\n\u003cli\u003eEach texture different from the last, so there's a reason to keep turning\u003c\/li\u003e\n\u003cli\u003eFunny rhyming text that little ones learn by heart\u003c\/li\u003e\n\u003cli\u003eThick board pages and a compact 186mm square\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e😄 Rhymes worth reading twice\u003c\/h3\u003e\n\u003cp\u003eThe rhymes are short, daft and built for reading aloud. They also do the quiet work of telling your little one what's coming next, which is why the same book can be read forty times and still land — the anticipation is the point.\u003c\/p\u003e\n\u003ch3\u003e🛡️ Built for the treatment it will get\u003c\/h3\u003e\n\u003cp\u003eSilicone set into thick board is a sturdy combination. Parents routinely report these coming through a year of daily handling still looking respectable, which is not something you can say about every book on the shelf.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 186 x 186 x 19mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Rosie Greening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781785989087\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e silicone touches on every page, rhyming text\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies go for the textures long before they follow the story; the rhymes and the joke of not-touching land from around a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just squishy dinosaurs. Which makes it a sensible bedtime choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it survive a toddler?\u003c\/strong\u003e\u003cbr\u003eIt's built for it. Silicone panels in thick board pages hold up to a great deal of enthusiastic prodding.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a good first touch-and-feel book?\u003c\/strong\u003e\u003cbr\u003eIt's the one we'd start with. Simple, sturdy, and the textures are genuinely interesting rather than a token fuzzy patch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eReliably. It's a safe bet for a first birthday or a new baby, and dinosaurs suit everybody.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the original, and the one we'd start with. If it's already a favourite in your house, these are the natural next:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-tiger\"\u003eNever Touch a Tiger!\u003c\/a\u003e — the same idea with wild animals, and rhymes that are good fun to read aloud.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-capybara\"\u003eNever Touch a Capybara!\u003c\/a\u003e — the unusual one, and the one nobody else's toddler has yet.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-monkey\"\u003eNever Touch a Noisy Monkey!\u003c\/a\u003e — the noisy one, where every animal makes the wrong sound on purpose.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075133067611,"sku":"9781785989087","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-a-Dinosaur-Make-Believe-Ideas-168105869.png?v=1789548434"},{"product_id":"never-touch-the-farmyard-friends","title":"Never Touch the Farmyard Friends","description":"\u003ch2\u003eNever Touch the Farmyard Friends — except in this book\u003c\/h2\u003e\n\u003cp\u003eFive squishy silicone touches, cut right through the cover so little fingers find them before the book is even open. Count down through the farmyard — five, four, three — feeling each animal as you go.\u003c\/p\u003e\n\u003cp\u003eThe counting rhymes do the work quietly. Your little one is following a countdown, touching as they go, and learning what five feels like rather than just what it sounds like.\u003c\/p\u003e\n\u003ch3\u003e🐄 Counting that starts with touching\u003c\/h3\u003e\n\u003cp\u003eNumbers mean very little to a toddler as words. They mean rather more when there are five bumpy things to press, one at a time, and one fewer on every page.\u003c\/p\u003e\n\u003cp\u003eBy the end of the book they've counted down to one without anyone calling it a lesson, which is the only way counting sticks at this age.\u003c\/p\u003e\n\u003ch3\u003e✋ Five touches, die-cut through the cover\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches, each one different to the last\u003c\/li\u003e\n\u003cli\u003eDie-cut through to the cover, so they're there from the moment it's picked up\u003c\/li\u003e\n\u003cli\u003eGentle countdown rhymes to read along with\u003c\/li\u003e\n\u003cli\u003eSturdy board pages made for repeated prodding\u003c\/li\u003e\n\u003cli\u003eA compact size that suits small hands and fits in a bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e👶 Made for sharing\u003c\/h3\u003e\n\u003cp\u003eThis is a book that works best on a lap. One of you reads, the other presses, and somewhere along the way the animals get named, the colours get pointed at, and the counting happens almost by accident.\u003c\/p\u003e\n\u003cp\u003eIt's a favourite with children who seek out textures, and an easy one to reach for when you want a few quiet minutes together.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e touch-and-feel board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 14\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 210 x 176 x 13mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Alice Fewery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781805444695\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e five textured silicone touches die-cut through to the cover, countdown rhymes, counting to five\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Tiny babies enjoy the textures and the rhythm of the rhymes; the counting starts landing somewhere around eighteen months and keeps giving from there.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — this one is silent. No batteries, no buttons, just textures to find. A relief at bedtime, and rather welcome in a quiet waiting room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow high does it count?\u003c\/strong\u003e\u003cbr\u003eTo five, counting down. That's the right first number range for a toddler, and five is plenty to be getting on with.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the touches sturdy?\u003c\/strong\u003e\u003cbr\u003eYes — silicone set into thick board pages, built for the sort of pressing this kind of book invites.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eA very good one. It's a regular choice for grandparents buying for a first or second birthday, and the touches make it obvious what to do without any instructions.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the counting one, and the quiet farmyard one. Close relatives:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/five-little-ducks-touch-and-feel-book\"\u003eFive Little Ducks\u003c\/a\u003e — the same counting idea set to the song everyone already knows.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-cow\"\u003eNever Touch a Noisy Cow!\u003c\/a\u003e — the farmyard one \u003cem\u003ewith\u003c\/em\u003e sounds, where every animal makes the wrong noise on purpose.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-dinosaur\"\u003eNever Touch a Dinosaur!\u003c\/a\u003e — the original, quiet, with a different texture on every page.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075138081115,"sku":"9781805444695","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-the-Farmyard-Friends-Make-Believe-Ideas-168106210.jpg?v=1789655683"},{"product_id":"lets-mix-colours","title":"Let's Mix Colours","description":"\u003ch2\u003eLet's Mix Colours — turn a lion green and a strawberry purple\u003c\/h2\u003e\n\u003cp\u003eSlide a coloured window across the page and the picture underneath changes colour in front of you. Blue over yellow, and the lion goes green. It's the sort of thing a toddler will do twenty times in a row, and fair enough — it's rather good.\u003c\/p\u003e\n\u003cp\u003eFour sliders come with the book and they swap between the spreads, so every picture can be tried in every colour.\u003c\/p\u003e\n\u003ch3\u003e🎨 Colour mixing you can actually watch happen\u003c\/h3\u003e\n\u003cp\u003eTelling a small child that blue and yellow make green is one thing. Letting them slide the blue across and see the green appear is quite another. The acetate windows do the explaining, which means no explaining is needed.\u003c\/p\u003e\n\u003cp\u003eIt's the first bit of colour theory most children meet, and it arrives here as a game rather than a lesson.\u003c\/p\u003e\n\u003ch3\u003e🔄 Four sliders, lots of combinations\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour coloured sliders, swappable between every spread\u003c\/li\u003e\n\u003cli\u003eAcetate windows throughout, so the change is instant\u003c\/li\u003e\n\u003cli\u003eAnimals, food and vehicles to transform\u003c\/li\u003e\n\u003cli\u003eSimple labels and bright illustrations alongside\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🗣️ First words, quietly included\u003c\/h3\u003e\n\u003cp\u003eWhile the colour mixing is doing the entertaining, the pages are covering familiar early-learning ground — animals, food, vehicles — each with a simple label. So a child pointing at a purple strawberry is naming the strawberry and the colour at the same time, without either being the point of the exercise.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e board book with sliders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 233 x 156 x 15mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e 18 months+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Alexander Cox\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Ian Worrall-Dutton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e four replaceable coloured sliders and acetate windows throughout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom 18 months. That's a little later than some board books, and sensibly so — the fun here depends on a child being able to work a slider and notice what changed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo the sliders come out?\u003c\/strong\u003e\u003cbr\u003eYes, that's how they move between the spreads. It's what makes the book work, but it does mean they're worth gathering up at the end of a session rather than leaving them under a cushion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you need to know your colours first?\u003c\/strong\u003e\u003cbr\u003eNot at all. Plenty of children learn their colours through this book rather than bringing them to it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — silent. No batteries, no buttons, just sliders to move.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does — it's a bit different from the usual first-words board book, and the colour-changing trick tends to get an audience.\u003c\/p\u003e\n\u003ch3\u003e📚 More interactive books\u003c\/h3\u003e\n\u003cp\u003eThis is the colour one. Others worth a look:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/funny-feet-lift-the-flap-book\"\u003eFunny Feet\u003c\/a\u003e — layered flaps and a guessing game, suitable from birth.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/toddler-play-book-of-everything\"\u003eThe Toddler Play Book of Everything!\u003c\/a\u003e — over 60 flaps, and gloriously busy.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/my-first-busy-shop\"\u003eMy First Busy Shop\u003c\/a\u003e — shaped like a till, with a kerching and a card swipe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075139359067,"sku":"9781836424369","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Board-Books-Let_s-Mix-Colours-Make-Believe-Ideas-168108962.jpg?v=1789548475"},{"product_id":"never-touch-a-noisy-monkey","title":"Never Touch a Noisy Monkey!","description":"\u003ch2\u003eNever Touch a Noisy Monkey! — the monkey goes ROAR, and that's the point\u003c\/h2\u003e\n\u003cp\u003eSomething has gone wrong in the jungle. The monkey roars, the lion doesn't, and nobody sounds remotely like themselves. Press the squishy silicone touches to hear each animal's noise and find out what on earth is going on.\u003c\/p\u003e\n\u003cp\u003eThe mix-up \u003cem\u003eis\u003c\/em\u003e the book. Little ones spot straight away that the sounds are in the wrong places, and being the one who knows better is exactly what makes them press every button again.\u003c\/p\u003e\n\u003ch3\u003e🐵 A joke small children actually get\u003c\/h3\u003e\n\u003cp\u003eKnowing that a monkey doesn't roar is one of the first pieces of proper knowledge a toddler owns. This book hands them a chance to be right about it, loudly, over and over.\u003c\/p\u003e\n\u003cp\u003eIt's also a sneaky way in to animal sounds: by the time they've explained to you what each animal \u003cem\u003eshould\u003c\/em\u003e say, they've learned the lot.\u003c\/p\u003e\n\u003ch3\u003e✋ Squishy touches that do something\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTextured silicone touches on every spread\u003c\/li\u003e\n\u003cli\u003eEach one doubles as a sound button — press to hear the noise\u003c\/li\u003e\n\u003cli\u003eBumpy, squidgy surfaces to explore even before the noises start\u003c\/li\u003e\n\u003cli\u003eSturdy board pages built for enthusiastic pressing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e board book with silicone touches and sound\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 233 x 193 x 25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Elena Rodgers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781836429203\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e noisy textured silicone touches throughout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does the monkey roar?\u003c\/strong\u003e\u003cbr\u003eBecause that's the joke. The animals deliberately make each other's noises, and working out who should really be saying what is the whole game. If you're after a book where each animal makes its own correct sound, this isn't that book — and happily, we have others that are.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eFrom birth. Babies enjoy the textures and the noises; the mixed-up joke lands from around eighteen months, once they know what a lion is supposed to sound like.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it loud?\u003c\/strong\u003e\u003cbr\u003eIt's a noisy book and it means it. Lovely in a playroom, a consideration on a quiet train.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the touches safe to chew?\u003c\/strong\u003e\u003cbr\u003eThey're silicone panels set into board pages, made for hands and mouths at this age — though as with any book, it's one for supervised exploring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does. The Never Touch series is well known enough that it's an easy gift for someone else's toddler, and the noisy one always gets opened first.\u003c\/p\u003e\n\u003ch3\u003e📚 More Never Touch books\u003c\/h3\u003e\n\u003cp\u003eThis is the noisy jungle one. The rest of the range:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-noisy-cow\"\u003eNever Touch a Noisy Cow!\u003c\/a\u003e — the same mixed-up joke, down on the farm.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-the-zoo-crew-book\"\u003eNever Touch the Zoo Crew!\u003c\/a\u003e — quiet zoo animals, made with London Zoo, a ZSL conservation zoo.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/never-touch-a-tiger\"\u003eNever Touch a Tiger!\u003c\/a\u003e — wild animals, silent, if you'd rather skip the noises.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSee the whole range in our \u003ca href=\"\/collections\/never-touch-books\"\u003eNever Touch books\u003c\/a\u003e collection.\u003c\/p\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075145355611,"sku":"9781836429203","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Never-Touch-a-Noisy-Monkey_-Make-Believe-Ideas-168107032.jpg?v=1789591965"},{"product_id":"funny-feet-lift-the-flap-book","title":"Funny Feet","description":"\u003ch2\u003eFunny Feet — whose feet are these?\u003c\/h2\u003e\n\u003cp\u003eRead the rhyme, look at the feet, have a guess. Then lift the flaps — layer after layer — to find out who they belong to. It's a guessing game and a book at the same time, and the guessing is half the fun.\u003c\/p\u003e\n\u003cp\u003eThe rhymes are short and simple, so little ones pick them up quickly and start joining in with the answers long before they can read the words.\u003c\/p\u003e\n\u003ch3\u003e🐾 A guessing game you can read\u003c\/h3\u003e\n\u003cp\u003eEach spread gives a clue and a pair of funny feet. Some are easy, some take a moment. Either way there's a small triumph waiting under the flap, which is exactly the sort of thing that makes a toddler ask for the same book again.\u003c\/p\u003e\n\u003cp\u003eAnd they will ask for it again. Knowing the answer doesn't spoil it — if anything, being right every time is the best part.\u003c\/p\u003e\n\u003ch3\u003e✋ Layers to lift, for little fingers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMulti-layered flaps — lift one and there's another underneath\u003c\/li\u003e\n\u003cli\u003eA multi-touch patch on the cover flap to explore before you even start\u003c\/li\u003e\n\u003cli\u003eSturdy board pages built for repeated lifting\u003c\/li\u003e\n\u003cli\u003eA compact 180mm square that suits small hands and fits in a bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe layering does more than surprise. Working a flap free takes a pinch and a pull, which is good practice for the fingers that will later be holding a crayon.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e lift-the-flap board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 12\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 180 x 180 x 16mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Craig Nye\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Ian Worrall-Dutton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e multi-layered flaps throughout and a multi-touch patch on the cover flap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eThe publisher rates it from birth. Very young babies enjoy the rhythm of the rhymes and the touch patch on the cover; the flap-lifting and the guessing come into their own from around a year old.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the flaps survive a toddler?\u003c\/strong\u003e\u003cbr\u003eThey're board flaps on board pages, which is the sturdy end of the lift-the-flap world. Worth lifting the first few together, as with any flap book.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — silent. No batteries, no buttons, just flaps to lift.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it good for taking out?\u003c\/strong\u003e\u003cbr\u003eYes — it's a small square book, light and self-contained, which makes it an easy one for the changing bag.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does. Guessing books go down well with children who are just starting to talk, because they get to supply the answer.\u003c\/p\u003e\n\u003ch3\u003e📚 More interactive books\u003c\/h3\u003e\n\u003cp\u003eThis is the guessing one. Others worth a look:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/toddler-play-book-of-everything\"\u003eThe Toddler Play Book of Everything!\u003c\/a\u003e — over 60 flaps, if this one goes down well.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/lets-mix-colours\"\u003eLet's Mix Colours\u003c\/a\u003e — sliders and acetate windows that change the colour of everything.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/my-first-busy-shop\"\u003eMy First Busy Shop\u003c\/a\u003e — shaped like a till, with a kerching and a card swipe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075146174811,"sku":"9781786926333","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Funny-Feet-Make-Believe-Ideas-168107679.jpg?v=1789548456"},{"product_id":"my-first-busy-shop","title":"My First Busy Shop","description":"\u003ch2\u003eMy First Busy Shop — a cash register your little one can read\u003c\/h2\u003e\n\u003cp\u003eThe book is shaped like a till, and it works rather like one too. Little ones choose what they'd like from each shop, slide the coin in, swipe the card, and listen for the kerching. Then they do it all again, because of course they do.\u003c\/p\u003e\n\u003cp\u003eEvery shop has its own register with its own novelty, so there's a new noise to find on each spread.\u003c\/p\u003e\n\u003ch3\u003e🛒 Playing shop, without the shop\u003c\/h3\u003e\n\u003cp\u003ePretend shopping is one of the first games toddlers invent for themselves — handing you things, taking them back, insisting on payment. This gives that game somewhere to happen, in something that fits in a bag.\u003c\/p\u003e\n\u003cp\u003eIt's a book, so it goes on the bookshelf. It's a till, so it gets played with. Both at once, which is a rarer thing than it sounds.\u003c\/p\u003e\n\u003ch3\u003e🔊 The kerching is the whole point\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShop-themed sounds to find across the pages\u003c\/li\u003e\n\u003cli\u003eA coin slider to post the money in\u003c\/li\u003e\n\u003cli\u003eA credit-card-swipe slider, because that's how shopping looks now\u003c\/li\u003e\n\u003cli\u003eNoisy sliders and flaps throughout\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery included and fitted\u003c\/strong\u003e — it makes its noises from the moment it's unwrapped\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScrew-secured battery compartment\u003c\/strong\u003e, and the battery can be replaced when it eventually runs down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe noises are what bring them back to it. There's something very satisfying about a till that goes \u003cem\u003eker-ching\u003c\/em\u003e when you've done it properly.\u003c\/p\u003e\n\u003ch3\u003e💬 Good for finding words\u003c\/h3\u003e\n\u003cp\u003ePlaying shopkeeper gives little ones a reason to talk: naming what's on the shelf, choosing between two things, handing something over, saying please and thank you. Parents often notice the shopping words arriving first — and rather a lot of counting.\u003c\/p\u003e\n\u003ch3\u003e👶 It grows with them\u003c\/h3\u003e\n\u003cp\u003eAt the younger end it's flaps to lift and noises to make. Later it becomes a proper game — picking items, adding them up, taking turns at being the customer. The same book does both, which is how it earns its place for longer than most.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e interactive board book with sound\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 233 x 193 x 26mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e birth+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBattery:\u003c\/strong\u003e included and fitted, user-replaceable, in a screw-secured compartment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Alexander Cox\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Katie Rudge\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e cash-register shape, shop-themed sounds, coin slider, card-swipe slider, flaps and noisy sliders throughout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it need batteries?\u003c\/strong\u003e\u003cbr\u003eNo — the battery is included and already fitted, so it works straight out of the box. No hunting through the kitchen drawer on Christmas morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the battery compartment secure?\u003c\/strong\u003e\u003cbr\u003eYes. It's closed with a screw, so it needs a screwdriver to open — not small fingers. You'll need that screwdriver yourself when it's time for a new battery, which is rather the point.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the battery be replaced?\u003c\/strong\u003e\u003cbr\u003eIt can. When the sounds eventually give out, the book carries on rather than going in the bin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eThe publisher rates it from birth, though it really comes into its own once your little one is old enough to play along — around eighteen months to two years is where most families tell us it clicks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it good for taking out?\u003c\/strong\u003e\u003cbr\u003eVery. It's compact, it's self-contained, and it keeps a toddler busy in a café or a waiting room without a single loose piece to drop.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre the pages sturdy?\u003c\/strong\u003e\u003cbr\u003eYes — thick board pages, built for the kind of enthusiasm a till attracts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt's one of those books people buy again for other people's children, which is usually the giveaway.\u003c\/p\u003e\n\u003ch3\u003e📚 More interactive books\u003c\/h3\u003e\n\u003cp\u003eThis is the roleplay one. Others in the same spirit:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/my-lunch-box-play-book\"\u003eMy Lunch Box Play Book\u003c\/a\u003e — the other pretend-play one, building a sandwich from felt-and-card pages.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/toddler-play-book-of-everything\"\u003eThe Toddler Play Book of Everything!\u003c\/a\u003e — over 60 flaps, and gloriously busy.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/lets-mix-colours\"\u003eLet's Mix Colours\u003c\/a\u003e — sliders and acetate windows that change the colour of everything.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075147354459,"sku":"9781836424758","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Board-Books-My-First-Busy-Shop-Make-Believe-Ideas-168109957.jpg?v=1789548532"},{"product_id":"my-lunch-box-play-book","title":"My Lunch Box Play Book","description":"\u003ch2\u003eMy Lunch Box Play Book — build a sandwich, one page at a time\u003c\/h2\u003e\n\u003cp\u003eWhat would you like in your sandwich today? Turn the shaped felt-and-card pages and the ingredients stack up one by one, until there's a whole sandwich sitting in the lunch box. Then start again with something different.\u003c\/p\u003e\n\u003cp\u003eIt's a book shaped like a lunch box, right down to the carry handle — so it goes where your little one goes.\u003c\/p\u003e\n\u003ch3\u003e🥪 Play food that lives on the bookshelf\u003c\/h3\u003e\n\u003cp\u003eMost play food ends up in a basket in the corner. This is the same idea in book form: a sandwich to build, take apart and build again, with no loose pieces to hunt for under the sofa afterwards.\u003c\/p\u003e\n\u003cp\u003eThe layering is the clever bit. Each turn adds an ingredient, so making lunch becomes a sequence — first this, then that — which is exactly the kind of order-of-things play toddlers are working on anyway.\u003c\/p\u003e\n\u003ch3\u003e✋ Made to be touched\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft foam (EVA) cover that's easy to grip and pleasant to hold\u003c\/li\u003e\n\u003cli\u003eFelt layered between die-cut card pages, so every turn feels different\u003c\/li\u003e\n\u003cli\u003eSliders to move and explore\u003c\/li\u003e\n\u003cli\u003eA carry handle, because a lunch box needs one\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e💬 Good for finding words\u003c\/h3\u003e\n\u003cp\u003eThe textures give little ones a reason to point, and pointing is usually where naming starts — colours, shapes, and every ingredient going into the sandwich. It works nicely as a shared book for that reason: a child who isn't talking much yet can still show you what they want next.\u003c\/p\u003e\n\u003ch3\u003e📏 Book details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e interactive board book\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 10\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 240 x 220 x 25mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable from:\u003c\/strong\u003e 3 years+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWritten by:\u003c\/strong\u003e Sarah Creese\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIllustrated by:\u003c\/strong\u003e Stuart Lynch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatures:\u003c\/strong\u003e EVA foam cover, felt between die-cut card pages, sliders and a carry handle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❓ Frequently asked questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat age is it for?\u003c\/strong\u003e\u003cbr\u003eThe publisher recommends 3 years and up.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it a book or a toy?\u003c\/strong\u003e\u003cbr\u003eHonestly, both — and that's rather the point. It reads like a book and plays like play food.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre there loose pieces to lose?\u003c\/strong\u003e\u003cbr\u003eNo. The ingredients are the pages, so the whole sandwich stays in the book.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make any noise?\u003c\/strong\u003e\u003cbr\u003eNo — silent. No batteries, no buttons, just felt and card to turn.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it make a good gift?\u003c\/strong\u003e\u003cbr\u003eIt does. The lunch box shape and handle make it look like a present before it's even wrapped, and it's a change from another soft toy.\u003c\/p\u003e\n\u003ch3\u003e📚 More interactive books\u003c\/h3\u003e\n\u003cp\u003eThis is the pretend-lunch one. Others in the same spirit:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/my-first-busy-shop\"\u003eMy First Busy Shop\u003c\/a\u003e — the other roleplay one, shaped like a till, with a kerching and a card swipe.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/funny-feet-lift-the-flap-book\"\u003eFunny Feet\u003c\/a\u003e — layered flaps and a guessing game, suitable from birth.\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/toddler-play-book-of-everything\"\u003eThe Toddler Play Book of Everything!\u003c\/a\u003e — over 60 flaps, and gloriously busy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e❤️ From our family to yours\u003c\/h3\u003e\n\u003cp\u003eCarefully chosen products for babies, toddlers and parents. Browse more \u003ca href=\"\/collections\/baby-books\"\u003ebaby books\u003c\/a\u003e and the rest of the \u003ca href=\"\/collections\/make-believe-ideas\"\u003eMake Believe Ideas\u003c\/a\u003e range — free UK delivery on orders over £25.\u003c\/p\u003e","brand":"Make Believe Ideas","offers":[{"title":"Default Title","offer_id":54075152400731,"sku":"9781836425182","price":10.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Board-Books-My-Lunch-Box-Play-Book-Make-Believe-Ideas-168107736.jpg?v=1789565962"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/collections\/00439239481781cc5e84450d20b8c5a79acb8c7c8ba08dce35608bf4ee5b9871_103c060f-90ea-4297-af49-8100a6d0984c.jpg?v=1772403559","url":"https:\/\/forthebaby.co.uk\/collections\/make-believe-ideas.oembed?page=2","provider":"For the Baby","version":"1.0","type":"link"}