{"title":"New In","description":"\u003ch2\u003eFind What’s New In at For the Baby – Fresh Finds for Little Ones\u003c\/h2\u003e\n\u003cp\u003eTry our new baby products and latest arrivals in baby essentials, toys, and gifts. From sustainable baby clothes to silicone feeding and playtime favourites, our new-in collection brings you the newest, parent-approved products for babies and toddlers. Whether you’re shopping for your own little one or finding the perfect gift, these new baby items are designed with safety, style, and practicality in mind. Check back often to see what’s just landed!\u003c\/p\u003e","products":[{"product_id":"wooden-domino-game","title":"Wooden Domino Game","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003ch2\u003eWooden Domino Game by Just Bee Kids\u003c\/h2\u003e\n\u003cp\u003eBright, tactile, and perfect for rainy‑day fun — the \u003cstrong\u003eWooden Domino Game\u003c\/strong\u003e from Just Bee Kids is designed especially for little hands. Each chunky domino features \u003cstrong\u003ebold, brightly coloured pips\u003c\/strong\u003e, making matching and counting both engaging and accessible for young learners.\u003c\/p\u003e\n\u003cp\u003eNeatly stored inside a \u003cstrong\u003ematching wooden box\u003c\/strong\u003e, this charming set is easy to pack away after another happy play session. Crafted from \u003cstrong\u003eFSC‑certified wood\u003c\/strong\u003e and made with \u003cstrong\u003esafe, worry‑free materials\u003c\/strong\u003e, it’s a durable and eco‑friendly addition to any toy collection.\u003c\/p\u003e\n\u003cp\u003eAs children play, they’ll naturally build \u003cstrong\u003ehand‑eye coordination, cognitive skills, concentration, and confidence\u003c\/strong\u003e, all while enjoying hours of colourful matching fun.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge suitability:\u003c\/strong\u003e 18 months+\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 330 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 18 × 5 × 10 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePackaging:\u003c\/strong\u003e Plastic‑free \u0026amp; recyclable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA timeless classic with a rainbow twist — perfect for little learners who love hands‑on play.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Just Bee Kids","offers":[{"title":"Default Title","offer_id":51992312938843,"sku":"SE_50112742","price":13.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/SE_50112742_JUSTBEEKIDSDOMINOES_FSC__5b.jpg?v=1770752648"},{"product_id":"silicone-wood-teether","title":"Silicone Wood Teether","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003ch2\u003eSilicone Wood Teether – Sensory Play Meets Natural Comfort\u003c\/h2\u003e\n\u003cp\u003eIntroduce your baby to a world of soothing textures and playful discovery with our \u003cstrong\u003eSilicone Wood Teether\u003c\/strong\u003e — a beautifully designed sensory toy that’s as practical as it is engaging.\u003c\/p\u003e\n\u003ch3\u003eWhy choose our Silicone Wood Teether?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e🌿 Natural beech wood centre for tactile contrast\u003c\/li\u003e\n\u003cli\u003e🎨 Bright silicone poppers for sensory engagement\u003c\/li\u003e\n\u003cli\u003e🧼 Easy to clean – silicone ring removes from wood\u003c\/li\u003e\n\u003cli\u003e✅ Safe materials: food-grade, BPA-free, phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCrafted from food-grade, BPA-free and phthalate-free silicone, this teether features a smooth beech wood centre ring surrounded by six colourful poppers that invite little fingers to press, grasp, and explore. Each pop encourages fine motor development, sensory stimulation, and early problem-solving — all while providing gentle relief for teething gums.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003cp\u003eParents love the clever design: the silicone section detaches easily from the wooden ring for quick, hygienic cleaning. It’s a safe, stylish, and developmentally rich addition to any baby’s playtime routine.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePerfect for gifting or everyday use, this teether is more than a toy — it’s a joyful step in your baby’s developmental journey.\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003eSuitable from birth.\u003c\/p\u003e\n\u003cp\u003eDiameter 11cm, Weight 52g.\u003c\/p\u003e","brand":"For the Baby","offers":[{"title":"Default Title","offer_id":52018520949083,"sku":null,"price":6.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Silicone-wooden-teether.jpg?v=1776614815"},{"product_id":"silicone-mobile-phone-toy","title":"Silicone Mobile Phone Toy","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003ch2\u003eSilicone Mobile Phone Toy – Safe Teething Relief \u0026amp; Early Sensory Play\u003c\/h2\u003e\n\u003cp\u003eGive your little one a playful start with our \u003cstrong\u003eSilicone Mobile Phone Toy\u003c\/strong\u003e — a soft, safe, and engaging sensory toy designed especially for tiny hands and curious minds. Suitable from birth, this clever design doubles as a food‑grade silicone teether, offering gentle comfort during teething while encouraging early developmental skills.\u003c\/p\u003e\n\u003ch3\u003eWhy parents choose the Silicone Mobile Phone Toy:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e📱 Familiar phone shape encourages imaginative play\u003c\/li\u003e\n\u003cli\u003e🦷 Doubles as a soft, soothing silicone teether\u003c\/li\u003e\n\u003cli\u003e👶 Each button is a decompression popper for sensory development\u003c\/li\u003e\n\u003cli\u003e🧠 Supports fine motor skills and early problem‑solving\u003c\/li\u003e\n\u003cli\u003e🧼 Made from food‑grade silicone, BPA‑free and phthalate‑free\u003c\/li\u003e\n\u003cli\u003e🌟 Suitable from birth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery button on the Silicone Mobile Phone Toy is a decompression popper, inviting babies to press, poke, and explore. These simple actions help build fine motor skills, strengthen hand‑eye coordination, and introduce cause‑and‑effect learning in the most delightful way. The familiar phone shape adds a touch of fun, making it a favourite for both playtime and soothing moments.\u003c\/p\u003e\n\u003cp\u003eCrafted entirely from high‑quality, food‑grade silicone that’s BPA‑free and phthalate‑free, it’s soft on gums, safe for mouthing, and easy to clean — perfect for everyday use at home or on the go.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA charming blend of comfort, curiosity, and early learning, this Silicone Mobile Phone Toy is a must‑have for modern babies and the people who care for them.\u003c\/p\u003e\n\u003cp\u003eDimensions 10.5 x 7cm, Weight 45g\u003c\/p\u003e\n\u003cp\u003eSuitable from birth\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"For the Baby","offers":[{"title":"Default Title","offer_id":52019259212123,"sku":null,"price":5.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Photoroom_20260111_121826.jpg?v=1770752627"},{"product_id":"wooden-tool-bench","title":"Wooden Tool Bench","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eWooden Tool Bench 16-Piece Set by Just Bee Kids | FSC Wood | 18 Months+\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eGet your little builder ready to hammer, screw and create with the \u003cstrong\u003eJust Bee Kids Wooden Tool Bench\u003c\/strong\u003e — a beautifully crafted workstation designed for tiny hands and big imaginations. Painted in a cool steel blue, this sturdy bench comes packed with everything a young maker needs: a wooden hammer, screwdriver, bolts, screws and more — \u003cstrong\u003e16 pieces in total\u003c\/strong\u003e, all designed to slot neatly into place for hours of hands-on fun.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from \u003cstrong\u003eFSC-certified wood\u003c\/strong\u003e (MDF, plywood, Chinese cherry and pinewood) and finished with child-safe paints, this tool bench is crafted with care for safe, everyday play. It measures \u003cstrong\u003e28cm (H) × 26.7cm (W) × 24.5cm (D)\u003c\/strong\u003e and the entire set cleverly \u003cstrong\u003epacks away into its own neat storage box\u003c\/strong\u003e when playtime is over — making tidying up as easy as the fun itself.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhat's in the Box?\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe 16-piece set includes everything a budding builder needs to get started:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWooden tool bench \/ storage box\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWooden hammer\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eScrewdriver\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eBolts and screws\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eWrench\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eAdditional building accessories\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eAll pieces are sized safely for toddler hands, with no sharp edges and no small parts that pose a choking risk for children 18 months and over.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy Parents Love It\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eUnlike plastic toy tool sets that feel flimsy and break easily, the Just Bee Kids Wooden Tool Bench is \u003cstrong\u003ebuilt to last\u003c\/strong\u003e. The FSC-certified wood gives it a satisfying weight and solidity that toddlers respond to — they can really bash, turn and build without it falling apart. Parents consistently tell us it's one of those toys that holds a toddler's attention for extended periods, and that it looks beautiful in the playroom too.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's priced fairly for a quality wooden toy set that will see years of use — far better value than cheaper alternatives that end up in the bin after a few weeks.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eSkills and Development: What This Toy Builds\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Wooden Tool Bench isn't just fun — it's doing important developmental work every time your child picks it up. Here's what it supports at each stage:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e18 months – 2 years\u003c\/strong\u003e At this stage, toddlers are fascinated by cause and effect — \"I hit this, and something happens.\" The hammer and peg action directly satisfies this instinct while building \u003cstrong\u003egross motor skills\u003c\/strong\u003e and \u003cstrong\u003ehand-eye coordination\u003c\/strong\u003e. The bold colours and satisfying clunk of wood on wood keeps them engaged and coming back for more.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e2 – 3 years\u003c\/strong\u003e As fine motor skills develop, children begin using the screwdriver and bolts with increasing precision. This is brilliant for \u003cstrong\u003epincer grip development\u003c\/strong\u003e — the same grip they'll need for holding a pencil at school. Turning, threading and fitting pieces together builds \u003cstrong\u003eproblem-solving skills\u003c\/strong\u003e and \u003cstrong\u003espatial awareness\u003c\/strong\u003e naturally through play.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003e3 years and beyond\u003c\/strong\u003e Older toddlers begin \u003cstrong\u003erole playing\u003c\/strong\u003e as builders, mechanics and makers — copying the adults in their lives and inventing their own scenarios. This kind of imaginative play develops \u003cstrong\u003elanguage skills\u003c\/strong\u003e, \u003cstrong\u003econfidence\u003c\/strong\u003e and \u003cstrong\u003eemotional intelligence\u003c\/strong\u003e as children narrate their work, take turns with siblings, and experience the pride of \"making\" something.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eA Note on Sustainability\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe care about the toys we stock at For the Baby, and the \u003cstrong\u003eFSC certification\u003c\/strong\u003e on this tool bench matters to us. It means the wood has been sourced from responsibly managed forests — so you can feel good about what you're putting in your child's hands and the footprint it leaves on the planet.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003ePerfect As a Gift\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eStuck for a \u003cstrong\u003efirst birthday gift\u003c\/strong\u003e, a \u003cstrong\u003esecond birthday present\u003c\/strong\u003e, or a \u003cstrong\u003eChristmas gift for a toddler\u003c\/strong\u003e? The Wooden Tool Bench ticks every box. It arrives in its own storage box which doubles as neat gift packaging, and at this price it's a present that looks and feels like a premium gift without the premium price tag of many wooden toy brands.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eIt's particularly popular with grandparents, aunties and uncles looking for something that will genuinely be used — not just added to a pile of forgotten plastic toys.\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat age is the Wooden Tool Bench suitable for?\u003c\/strong\u003e It's suitable from 18 months and upwards, and most children will get real play value from it well into their third and fourth year.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eHow many pieces does it come with?\u003c\/strong\u003e 16 pieces in total, including the bench\/storage box, hammer, screwdriver, wrench, bolts and screws.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIs it easy to store?\u003c\/strong\u003e Yes — all 16 pieces pack neatly back into the tool bench box, making it very easy to tidy away. The box has a carry handle too.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat wood is it made from?\u003c\/strong\u003e FSC-certified MDF, plywood, Chinese cherry and pinewood — all finished with child-safe paints.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIs it safe for toddlers?\u003c\/strong\u003e Yes. It meets all UK and EU toy safety standards, is finished with non-toxic child-safe paints, and has no small parts that pose a choking risk for children 18 months and over.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eDoes it need assembly?\u003c\/strong\u003e No — it arrives ready to play with straight out of the box.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eSuitable for 18 months and over. Dimensions: 28cm (H) × 26.7cm (W) × 24.5cm (D). FSC-certified wood. Child-safe paints. 16 pieces. Made by Just Bee Kids.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c!--EndFragment --\u003e\u003c\/p\u003e","brand":"Just Bee Kids","offers":[{"title":"Default Title","offer_id":52100006805851,"sku":"SE_50113130","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0891\/3626\/7611\/files\/Wooden-Tool-Bench-Just-Bee-Kids-146356968.jpg?v=1781798603"},{"product_id":"wooden-farm-house-with-characters","title":"Wooden Farm House with Characters","description":"\u003cp\u003e\u003c!--StartFragment --\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWooden Farm House with Characters by Just Bee Kids – A Colourful World of Imaginative Play\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eBring the magic of the farm right into your home with the \u003cstrong\u003eJust Bee Kids Wooden Farm House with characters\u003c\/strong\u003e, a charming playset bursting with character, colour and storytelling potential. 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With his velvety‑smooth, hypoallergenic texture and sweet rounded shape, Tim is wonderfully soothing for little hands to hold and explore. He’s gentle, friendly, and always ready to play… or help your little one drift off to sleep.\u003c\/p\u003e\n\u003cp\u003eHidden inside Tim is a classic mechanical music box that plays the cheerful tune \u003cstrong\u003e“Talk to the Animals.”\u003c\/strong\u003e Simply pull the string and let the melody fill the room, creating a calming bedtime routine or a peaceful moment during the day. From newborn snuggles to toddler adventures, Tim is a comforting companion who supports early sensory development and helps build \u003cstrong\u003efine motor skills\u003c\/strong\u003e through gentle pulling and touching.\u003c\/p\u003e\n\u003cp\u003ePart of the adorable \u003cstrong\u003eMusical Friends\u003c\/strong\u003e collection, each animal plays a different melody — perfect for collecting and displaying in the nursery. 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