About Us

Welcome to For the Baby – Where Family Meets Fun!

We’re a small family-run business with babies, toddlers, and all things tiny at the very heart of what we do.

We’re Neil and Audrey, proud parents to three grown-up “babies”—Keri, Katy, and Emma. Sure, they’re 28, 26, and 24 now, but in our eyes, they’ll always be our little ones. Together, we’ve built For the Baby to bring you the best in baby and toddler goodies, handpicked with love (and a little help from the next generation).

Here’s the family line up:
✨ Keri – Our Graphic Design Wizard! Every gorgeous detail on our website? That’s all Keri’s magic touch. She’s the reason everything looks so fabulous!
✨ Katy – The Content & Digital Marketing Guru. Katy makes sure you hear about all the wonderful products we offer—and she’s got first hand experience now as a mum herself! Little Elliot (born November 2024) is our tiniest team member and an expert product tester. You might spot his adorable face across our site!
✨ Emma – Our Baby & Toddler Specialist. Emma’s a qualified Early Years Practitioner with insider knowledge on what works (and what doesn’t) in a nursery. Thanks to Emma, you can trust that every product we offer is top-notch in quality and safety.

And let’s not forget our four-legged mascots: Hamish the Cockapoo and Angus the Cavapoo. They’re always on hand (or paw) to bring the giggles!

From cuddly new born clothes to eco-friendly feeding must-haves and toys designed to spark curiosity, we’ve got everything you need to support your little one’s journey.

We’re based in the charming village of Kirkmuirhill in Lanarkshire, Scotland, but we serve families across the entire UK mainland. So, wherever you are, you can count on us to bring a touch of warmth, whimsy, and wonder to your parenting adventure.

Thanks for letting us be a part of your family’s story. 💖

Love from - The For the Baby Team