Privacy policy
This policy explains what personal information For the Baby collects, why, and what you can ask us to do with it. For the Baby is run by Neil Bruce as a sole trader, and he is the data controller under UK data protection law (the UK GDPR and the Data Protection Act 2018). We're a small family business, and we only collect what we need.
What we collect
| What | Examples | Why | Legal basis |
|---|---|---|---|
| Order details | Name, delivery and billing address, email, phone, what you bought | To take payment, deliver your order and handle returns | Contract |
| Account details | Email, saved addresses, order history | To run your account if you create one | Contract |
| Messages | Emails and enquiries you send us | To answer you | Legitimate interests |
| Marketing sign-ups | Email address, signup date | To send offers and news you've asked for | Consent |
| Site usage | Pages viewed, device and browser, approximate location | To keep the site working and improve it, and to measure our ads | Consent (via cookie banner), or legitimate interests for essential cookies |
We never see or store your full card details. Payments are handled securely by our payment providers.
Who we share it with
We only share what each company needs to do its job:
- Shopify – runs our shop and stores order data
- Payment providers – Shopify Payments (credit and debit cards), Shop Pay, PayPal, Apple Pay and Google Pay
- Couriers – Royal Mail, Evri and Yodel, to deliver your parcel
- Email and pop-up tools – Shopify Messaging for our newsletter and welcome offer
- Reviews – Judge.me to ask about your order and show reviews
- Google – for analytics and advertising, only where you've accepted cookies
- Marketplaces – if you buy from us on Amazon, eBay or Etsy, that marketplace shares your order details with us
We never sell your personal information. Some of these companies store data outside the UK. Where they do, they use legal safeguards approved for UK data, such as the UK International Data Transfer Addendum.
How long we keep it
- Order and payment records: 6 years, as HMRC requires
- Account details: until you close your account
- Marketing list: until you unsubscribe
- Messages: up to 2 years after we last hear from you
Your rights
You can ask us to:
- show you the information we hold about you
- correct anything that's wrong
- delete your information (unless we must keep it by law, like order records)
- stop or limit how we use it, or object to it
- give you a copy to take elsewhere
- stop sending marketing – every email has an unsubscribe link
Email info@forthebaby.co.uk and we'll reply within one month. It's free.
Cookies
Essential cookies keep your basket and checkout working. We only use analytics and advertising cookies if you accept them in our cookie banner, and you can change your mind at any time. For more detail, see Shopify's cookie information.
Children
Our products are for babies, but our shop is for adults. We don't knowingly collect information from anyone under 18.
Complaints
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Contact
For the Baby, 15 Rogerhill Gait, Kirkmuirhill, Lanark ML11 9XR · info@forthebaby.co.uk · 07768 974436
Last updated: 25 October 2026