Collection: Eco Baby Toys

Eco baby toys, built to be handed down

Every toy in this collection is chosen for safe, natural materials and a long life: solid wood, food-grade silicone that's free from BPA, PVC and phthalates, and organic cotton wherever we can source it. No batteries, no flashing lights, no plastic tat headed for landfill by Christmas.

"Eco" isn't a regulated term on a toy box, so here's our test — named materials rather than vague ones; a safety standard we can point to on every product page; and durable enough to survive three children rather than three months. The wooden and branded toys here are UKCA or CE marked to BS EN 71, the UK toy safety standard. Our own-brand silicone toys have been tested as finished toys for small parts, sharp edges and points, and flammability, with the silicone itself screened for heavy metals, phthalates and PFAS — each product page says exactly what it holds.

Open-ended toys like stackers, blocks and shape sorters do hundreds of things. A toy with one button does one thing, then stops.

Shop by stage: from birth for contrast cards and comforters, teethers from three months, stacking toys from six, and wooden toys and busy boards from a year.

New to all this? Our complete guide to eco baby toys covers materials, safety marking and how many toys a baby actually needs. Spoiler: fewer than you think.