Make Believe Ideas

Looking for sensory books and interactive baby books that little ones genuinely love? Make Believe Ideas has been creating award-winning children's books since 2004, and their range is among the most popular we stock at For the Baby — and it's easy to see why.

From touch-and-feel board books for newborns to interactive novelty books for curious toddlers, every Make Believe Ideas title is designed to do more than tell a story. Bold illustrations, tactile textures, lift-the-flap surprises and peek-a-boo elements make each book an experience in itself — supporting sensory development, hand-eye coordination and a lifelong love of reading from the very first page.

All titles are suitable from birth, durable enough for everyday handling by little hands, and make brilliant baby shower gifts or first birthday presents.

We also stock the full Zoo Crew range — a beautiful collection of soft plush toys and hand-puppet cloth books created in collaboration with ZSL London Zoo, featuring Lennon the Lion, Giggles the Giraffe, Sonny the Sloth, Echo the Elephant and more. Perfect as baby shower gifts or first birthday presents, and suitable from birth.