Suitable from Birth

Suitable from Birth — Newborn Baby Toys & Gifts

Welcome to the world, little one! This collection is curated specifically for newborns and young babies from birth, bringing together the gentlest, safest toys and gifts for those precious early weeks and months.

Everything here has been handpicked by our team — including Emma, our qualified Early Years Practitioner — to support your newborn's natural development. From high-contrast rattles that stimulate visual development to soft comforters that soothe and reassure, each product is chosen with safety, quality and developmental benefit in mind.

What to look for at this stage: Newborns respond best to high contrast (black and white), soft textures, gentle sounds and familiar scents. The best toys for this age are simple, safe to mouth, easy to hold and calming rather than overstimulating.

All products in this collection are BPA-free, safety tested and made from baby-friendly materials including food-grade silicone, natural wood and soft plush fabrics. Free UK delivery on orders over £25.